Asera Named One of Forbes.com's B2B Best of the Web; Selection to the Forbes List and Recent Customer Wins Demonstrate Even Greater Market Traction for Asera's Technology.

Business Editors/High-Tech Writers

BELMONT, Calif.--(BUSINESS WIRE)--June 20, 2001

Asera, Inc., provider of the leading eBusiness Operating System, announced today that it has been chosen by Forbes.com as one of the top business-to-business (B2B) companies for 2001. Asera was awarded the distinction of being a key technology "Enabler" alongside Oracle (Nasdaq:ORCL), SAP (NYSE:SAP) and IBM (NYSE:IBM). Asera received this distinction based on its blue chip customers, business strategy and technology solution.

"Asera has pioneered an integrated technology solution that allows users to flexibly and rapidly define, build and run complex eBusiness processes," said David Murphy, Asera's president and chief executive officer. "Inclusion in the Forbes.com `B2B Best of the Web', our major customer wins and growing support from the market analyst community all demonstrate even greater market traction for the Asera platform."

This quarter, Asera has announced several impressive customer wins and received a number of prestigious industry awards:

-- BP's commercial fuels business unit selected Asera to support its BPDirect.com real-time private trading exchange (PTX).

-- Steel24-7 signed a multi-million dollar agreement with Asera to power a new steel marketplace comprised of the leading steel manufacturers in Europe.

-- Red Herring magazine named Asera to the "Red Herring 100", the annual roster of top private and public companies selected by the editors of Red Herring.

-- Network World magazine named Asera one of the "10 Startups to Watch" in 2001 in recognition of its role as a visionary software provider.

About Asera, Inc.

Asera provides Global 2000 and emerging-growth companies with an eBusiness Operating System that includes a patent-pending software platform and applications development environment. Asera allows companies to customize best-in-class software applications, implement their business processes rapidly, and remain insulated from the cost and complexity of technology change. Asera's(TM) eBusiness Operating System(TM) is a critical enabling technology for the emerging Real-time Enterprise. Based in Silicon Valley, Asera also has offices in the UK and Germany. Asera can be found on the Web at http://www.asera.com.

About Forbes.com.

Forbes.com Inc., a leading Internet media company, is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning. Forbes.com, located at http://www.forbes.com, includes real-time original reporting on business, technology, investing and lifestyle; the complete online editions of Forbes magazine, Forbes Global, Forbes ASAP and Forbes FYI; stock and mutual fund quotes; comprehensive company profiles; an expanded online version of the Forbes.com Best of The Web guide; a wide array of interactive tools, calculators and databases, including People Tracker, the annual Forbes Lists; and a Lifestyle section that currently focuses on high-end vehicles, collecting and real estate.

Note to Editors: Asera and Asera eBusiness Operating System are trademarks of Asera Inc. All other products and names may be trademarks of their respective companies.