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Asera Marketing Executive to Speak At 2002 Wharton Technology Conference.


Business Editors

2002 Wharton Technology Conference

BELMONT, Calif.--(BUSINESS WIRE)--Feb. 22, 2002

Asera today announced that Bridget Akinc, director of Product Marketing and Corporate Strategy, is to participate in the 2002 Wharton Technology Conference. Sponsored by The Wharton School and The Mack Center for Technological Innovation, the event will be held on Feb. 22 at the Sheraton University City in Philadelphia.

Akinc will be part of the panel entitled en·ti·tle  
tr.v. en·ti·tled, en·ti·tling, en·ti·tles
1. To give a name or title to.

2. To furnish with a right or claim to something:
, "The Future of Business-Critical Applications." The panel will take place at 1:00 p.m. on Feb. 22. Given the evolution of enterprise software, and the increasingly complicated task of managing polymorph polymorph /poly·morph/ (pol´i-morf) colloquial term for polymorphonuclear leukocyte.

polymorph

a colloquial term for a polymorphonuclear leukocyte.
 software systems and multiple data sources, the panel will explore the next wave of enterprise applications that address customers' needs and discuss business processes that enterprise software will improve in the future.

"I am delighted to participate in the Wharton Technology Conference and anticipate a very fruitful dialogue on the next generation of enterprise software," said Akinc. "Asera has been a pioneer in addressing the complexities of divergent di·ver·gent  
adj.
1. Drawing apart from a common point; diverging.

2. Departing from convention.

3. Differing from another: a divergent opinion.

4.
 business-critical applications across extended value chains, and I look forward to offering our unique perspective on the industry."

The 2002 Wharton Technology Conference will focus on how firms can respond to the changing marketplace by successfully bridging business and innovation. The conference will be a venue for dialogue, debate and active learning as attendees explore issues in the fields of wireless, Internet security ''This article or section is being rewritten at

Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software.
, peer-to-peer computing See grid computing.  and genomics.

Bridget Akinc is a director of Product Marketing and Corporate Strategy for Asera, responsible for competitive analysis, market strategy, and value-based assessments of Asera's real-time eBusiness solutions. Akinc focuses on the value created for the enterprise by building and deploying applications using Asera's technology and methodology, measured against traditional approaches to application development.

Prior to joining Asera, Akinc was a director of Oracle Exchanges, responsible for market strategy and business development for Oracle's industrial vertical, and worldwide cross-product functionality in the Oracle B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 Exchange. Prior to that, Akinc was a consultant in the IT practice area of the Boston Consulting Group.

Akinc holds a degree in Public Policy and International Affairs Noun 1. international affairs - affairs between nations; "you can't really keep up with world affairs by watching television"
world affairs

affairs - transactions of professional or public interest; "news of current affairs"; "great affairs of state"
 from the Woodrow Wilson School, Princeton University Princeton University, at Princeton, N.J.; coeducational; chartered 1746, opened 1747, rechartered 1748, called the College of New Jersey until 1896. Schools and Research Facilities
.

About The Wharton School

The Wharton School is recognized around the world for its innovative leadership and broad academic strengths across every major discipline and at every level of business education. It is one of four undergraduate and 12 graduate and professional schools of the University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli.

http://upenn.edu/.

Address: Philadelphia, PA, USA.
. Founded in 1881 as the nation's first collegiate business school, Wharton is dedicated to creating the highest value and impact on the practice of business and management worldwide through intellectual leadership and innovation in teaching, research, publishing, and service.

About Asera, Inc.

Asera provides Global 2000 and emerging, real-time enterprises with eBusiness solutions built on the Asera Platform and Development Workbench. Asera allows companies to customize best-in-class software applications, implement their business processes rapidly, and remain insulated in·su·late  
tr.v. in·su·lat·ed, in·su·lat·ing, in·su·lates
1. To cause to be in a detached or isolated position. See Synonyms at isolate.

2.
 from the cost and complexity of technology change. Based in Silicon Valley, Asera also has offices in the U.K., Germany and India. Asera can be found on the Web at http://www.asera.com.

Asera is a trademark of Asera, Inc. All other products and names may be trademarks of their respective companies.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 22, 2002
Words:534
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