Asera Joins BEA Partner Program as Strategic Member of BEA Solution Providers Program.

Business Editors

BELMONT, Calif.--(BUSINESS WIRE)--Aug. 15, 2000

Asera and BEA to Deliver Fully Integrated E-Business Solutions

That Are Fast to Implement and Fast to Change

Asera, Inc, the leading provider of Internet solutions for the business-to-business demand chain, announced today it has joined forces with BEA Systems, Inc. (Nasdaq:BEAS), the E-Commerce Transactions Company(TM), as a strategic member of the new BEA Solution Providers Program (SPP). Through this alliance, BEA and Asera will work closely together to provide an integrated e-business solution that allows customers to capture time-to-market advantage through fast implementation and the ability to exploit leading-edge technology advances as business needs evolve. As a strategic member of the BEA SPP, Asera receives early access to new products, the ability to collaborate on new product strategy and direction, and co-marketing opportunities.

BEA Solution Providers Program (SPP) members are independent software vendors (ISVs) and application service providers (ASPs) who sublicense BEA products. Strategic partners participate in joint marketing and training programs tailored to their business model.

"One of the key values Asera provides customers is the ability to implement rapidly and then quickly incorporate new technology innovations to meet changing business needs," said Gamiel Gran, vice president of business development for Asera. "Having the ability to collaborate with market-leader BEA on future product strategy and direction will allow us to stay on top of the latest innovations in technology and ensure that our customers' needs are being met."

"We're very excited to have an innovative e-business solution provider like Asera as an SPP partner," said Matt Green, BEA's senior vice president of worldwide operations. "Our relationship with Asera will enable us to offer joint customers a flexible platform with a fully integrated e-business solution designed for rapid implementation and rapid change."

About BEA

BEA Systems, Inc. (Nasdaq:BEAS) is the E-Commerce Transactions Company(TM), powering many of the world's most innovative companies that serve the "e-generation," companies such as Amazon.com, Federal Express, E*TRADE, United Airlines, DIRECTV, Qwest, Nokia, and Kaiser-Permanente. The e-generation relies on the Web to conduct their everyday business, demanding richer, more personalized experiences and the guarantee that your Web site is always available -- every minute of every day. The award-winning BEA E-Commerce Transaction Platform(TM), coupled with BEA consulting, education, and support services, helps companies launch reliable e-commerce initiatives quickly. BEA solutions help companies of all sizes build e-commerce infrastructures that leverage existing investments and provide the foundation for running a successful integrated e-business for the e-generation. BEA has more than 70 offices in 29 countries, is headquartered in San Jose, Calif., and is on the Web at www.bea.com.

About Asera

Asera provides high-value Internet solutions for the business-to-business demand chain -- the process of marketing, selling and supporting products through distribution channels. Delivered as a managed service on a pay-as-you-use basis, Asera's unique offering, the Asera eService, is a high-impact e-business solution that improves channel effectiveness, sales volume and customer loyalty. Whether companies go to market via direct and indirect channels or are building a Web-based marketplace, the Asera eService can be rapidly configured and personalized to support each unique, differentiated channel strategy. Based on an open, modular architecture, the Asera eService delivers personalized functionality on demand, and can quickly incorporate best-in-class industry innovations to adapt to business change in Internet time. With the Asera eService, companies can activate their channels faster, deliver unique value immediately and adapt their e-business ahead of the competition. Asera, Inc. can be found on the World Wide Web at http://www.asera.com.

BEA, BEA Tuxedo, and WebLogic are registered trademarks of BEA Systems, Inc. The E-Commerce Transactions Company, The BEA E-Commerce Transaction Platform, BEA WebLogic Server, BEA WebLogic Commerce Server, and BEA eLink are trademarks of BEA Systems, Inc. All other company and product names may be trademarks of the company with which they are associated.