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Asera Installed At Chemical Giant DSM; Asera Enables DSM Coating Resins to Meet Customer and Supplier Needs for Online Access to Product Portfolio.


Business Editors/High-Tech Writers

BELMONT, Calif.--(BUSINESS WIRE)--Feb. 4, 2002

Asera Inc., today announced that following the successful implementation of the Asera Platform(TM) at DSM 1. DSM - Data Structure Manager.

An object-oriented language by J.E. Rumbaugh and M.E. Loomis of GE, similar to C++. It is used in implementation of CAD/CAE software. DSM is written in DSM and C and produces C as output.
 Coating Resins resins,
n.pl complex, insoluble, sticky substances secreted by plants. Used as astringents, antimicrobials, and antiinflammatories, and are burned as incense. Can cause oral ulcers and epidermal irritations.
, the chemical leader's Corporate eBusiness platform is now online. First to take advantage of the on-line "e-ordering" capabilities available from DSM was its major European distribution partner Internatio N.V., based in Mechelen, Belgium.

Internatio was able to "e-order" from DSM using a Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you.  interface with the transaction data fed directly into DSM's internal back-end systems. The online shop, based on the Asera Platform, is one of the technologies on the sell-side of DSM's eBusiness infrastructure and is part of an initiative begun by DSM in August 2001 to enable DSM customers and suppliers to do business with DSM via the Internet.

David Murphy
For the football (soccer) player, see David Murphy (footballer). Not to be confused with David Murphy, the former head of the Soviet Russia Division
David Matthew Murphy
, president and chief executive officer of Asera, comments on the DSM purchase of Asera; "DSM is a great thought-leader customer to work with, and the regional roll out has generated a lot of excitement in the industry. The market for massive re-engineering systems replacements that do not allow incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , and leveraging of existing software assets is shrinking and Asera is well positioned to take advantage of this trend."

"Online ordering, online order status review and online technical support are valuable new services that we offer to customers," says Bernard van Schaik, director of the DSM Coating Resins business group. "Through the addition of this channel, we provide another choice in terms of working with us and it means that customers can obtain easier access to our broad range of products."

Johan Scholten, Director of Internatio N.V., approves of this additional sales channel; "As a customer, we highly appreciate this new channel. The online option satisfies our need to quickly access DSM's product portfolio and execute transactions."

The decision to implement an overall eBusiness infrastructure came as a result of DSM's participation in eBusiness pilots over the last 18 months such as projects with Elemica. Elemica is a neutral network founded by leading chemical companies that aims to streamline supply transactions and information management among trading partners. Elemica uses the Asera Platform to integrate its Web capabilities with the Elemica Connected Solution -- which is its ERP-connectivity capability. Asera supports Elemica's solution portal, Elemica.com, providing a single human interface to all Elemica solutions and Web access to translation information for ERP-connected members.

About DSM

DSM is a highly integrated international group of companies that is active worldwide in the field of life science products, performance materials, polymers and industrial chemicals. The group has annual sales of EUR EUR

In currencies, this is the abbreviation for the Euro.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 8.1 billion and employs about 22,000 people (year-end 2000) at more than 200 sites worldwide. By 2005 DSM aims to rank among the world's leading players in the field of specialities characterised by a high added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
, strong growth and stable profit levels, with realisation of group sales Group sales

Block sale (of large amounts) of securities to institutional investors.


group sales

The distribution of a new security issue to institutional clients.
 of EUR 10 billion. At least 80% of this should be generated by specialities in which DSM holds global leadership positions.

About Asera, Inc.

Asera provides Global 2000 and emerging, real-time enterprises with eBusiness solutions built on the Asera Platform and Development Workbench. Asera allows companies to customise best-in-class software applications, implement their business processes rapidly, and remain insulated in·su·late  
tr.v. in·su·lat·ed, in·su·lat·ing, in·su·lates
1. To cause to be in a detached or isolated position. See Synonyms at isolate.

2.
 from the cost and complexity of technology change. Based in Silicon Valley, Asera also has offices in the UK, Germany and India. Asera can be found on the Web at http://www.asera.com.

Note to Editors: Asera is a trademark of Asera Inc. All other products and names may be trademarks of their respective companies.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 4, 2002
Words:597
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