Asera Announces Support for Suntone Certification and Branding Program.Business Editors and High Tech Writers BELMONT, Calif.--(BUSINESS WIRE)--March 8, 2000 Asera, Inc., a leading provider of Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the solutions for the business-to-business demand chain, announced today that they will participate in Sun Microsystems' SunTone (sm) Certification and Branding program. The SunTone program is an industry effort developed to define and deliver service level guarantees for network-based services such as e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , e-mail, and enterprise applications. Asera has incorporated SunTone into its service release process and plans to certify cer·ti·fy v. cer·ti·fied, cer·ti·fy·ing, cer·ti·fies v.tr. 1. a. To confirm formally as true, accurate, or genuine. b. all future releases of the Asera eService. Last week, Asera announced the availability of their eService for Net Markets, an e-business application that enables companies to rapidly activate their net market site, build market liquidity, and generate sustainable competitive advantage. The eService for net markets enables both venture-backed start-ups and large corporations who are incorporating net markets into their business strategies to rapidly establish and extend leadership in this fast paced, highly competitive environment. "To compete in a web-enabled market, it is crucial that companies deliver solutions which are innovative, reliable, fast to implement and fast to change. Completing SunTone certification will assist Asera in providing our customers rapid responsiveness, reliability and superior performance with outstanding service levels," said Warren Weiss, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Asera. "Asera's strategy of providing a flexible commerce server architecture designed to quickly incorporate new industry innovations falls right in line with our `dot-com (1) Refers to the period (dot) followed by the abbreviation of the commercial domain (.com) at the end of an Internet address. Since the .com domain is so widely used, the Internet became known as the "dot-com" world, and dot-com companies are those formed to offer services or your business' model. Together, Asera and Sun can provide customers with the speed, flexibility, and reliability needed to adapt to business change in Internet time In the early days of the public Internet, Internet time referred to the breakneck speed with which companies scrambled to gain traffic and market share on the Web. A new business could come and go within a matter of weeks. ," said Tim Dwyer, Vice President of Sales and Marketing, Network Service Providers Division, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. . About Asera, Inc. Asera provides high-value Internet solutions for the business-to-business demand chain -- the process of marketing, selling and supporting products through distribution channels. Delivered as a managed service on a pay-as-you-use basis, our unique offering, the Asera eService, is a high-impact e-business solution that improves channel effectiveness, sales volume and customer loyalty. Whether companies go to market via direct and indirect channels or are building a Web-based marketplace, the Asera eService can be rapidly configured con·fig·ure tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures To design, arrange, set up, or shape with a view to specific applications or uses: and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. to support each unique, differentiated channel strategy. Based on an open, modular architecture, the Asera eService delivers personalized functionality on demand, and can quickly incorporate best-in-class industry innovations to adapt to business change in Internet time. With the Asera eService, companies can activate their channels faster, deliver unique value immediately and adapt their e-business ahead of the competition. Asera, Inc. can be found on the World Wide Web at http://www.asera.com. |
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