Asera, Inc. Names Carol Broadbent Vice President of Marketing.Business Editors BELMONT, Calif.--(BUSINESS WIRE)--Sept. 27, 2000 Asera, Inc., the leading eBusiness service provider of pre-integrated custom software solutions, announced today the appointment of Carol Broadbent as vice president of marketing. In this role, Carol will be responsible for building market awareness and sales preference for the Asera(TM) eService(TM) on a worldwide basis by directing the development of a corporate brand identity through customer and partner relations, product marketing, and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. strategies and programs. "Carol, with her wealth of marketing experience with high growth companies and depth of knowledge in the high tech industry, will play an integral role in the management team as Asera begins to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the opportunities for growth and expansion that lie ahead," said Kurt Garbe, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , Asera. "Carol's role will be to establish and solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. our leadership position in the eBusiness category." Prior to joining Asera, Carol was an officer of Aspect Communications where she was responsible for transforming the identity and brand of the company from a call center pioneer to a leader of customer relationship management software solutions. Before Aspect, Carol was vice president of corporate marketing at SynOptics/Bay Networks, director of marketing at privately-held GO Corporation and director of worldwide public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most at Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. . About Asera, Inc. Asera is the leading eBusiness service provider of pre-integrated, customized software See custom software. solutions. Founded in 1998, the company pioneered a revolutionary pay-as-you-use service, used today by leading enterprises seeking a competitive advantage. The Asera eService helps companies deploy and manage their business over the web at a fraction of the time and cost of traditional market solutions. The Asera eService is an open platform that integrates and delivers industry-leading applications to meet the unique needs of today's enterprises to rapidly integrate, adapt and evolve their business for market leadership. Asera, Inc. can be found on the World Wide Web at http://www.asera.com. Asera and the Asera eService are trademarks of Asera, Inc. All other products and names may be trademarks of their respective companies. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion