Asera, Inc. Appoints Three New Vice Presidents; New Executives to Advance the Market Leadership of Asera's eBusiness Platform.Business Editors/Technology Writers BELMONT, Calif.--(BUSINESS WIRE)--Jan. 30, 2001 Asera, Inc., the leading provider of adaptive eBusiness solutions(TM), announced today the appointments of Mark Oakey as vice president of channel sales, Mark Atherton as vice president of product marketing and Robert Wagner as vice president of product management. The newly-appointed executives will spearhead an initiative to proliferate pro·lif·er·ate v. To grow or multiply by rapidly producing new tissue, parts, cells, or offspring. Asera's patent-pending software by licensing its Adaptive eBusiness Platform to Global 2000 and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business exchanges worldwide. The new executives will report to Rohit De Souza De Souza or D'Souza is a common Portuguese family name. Although it is still quite common outside Portugal -- especially in Brazil and India --, Souza is the old spelling of present-day Sousa. , president of Asera Technologies. "Global 2000 customers demand solutions based on applications from more than one software vendor," said Warren Weiss, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Asera. "Asera's Adaptive eBusiness Platform is solving this problem. With the addition of these three outstanding players to our management team, Asera is poised for a new stage of accelerated growth. Each one brings proven eBusiness leadership that enables Asera to broadly distribute our software solution and meet the needs of our growing customer base." Mark Oakey, Vice President of Channel Sales In this role, Mr. Oakey will be responsible for accelerating sales and delivery of Asera's eBusiness Platform by establishing distribution relationships with strategic partners who will resell re·sell tr.v. re·sold , re·sell·ing, re·sells 1. To sell again. 2. To sell (a product or service) to the public or to an end user, especially as an authorized dealer. Asera products. Prior to joining Asera, Mr. Oakey served as vice president of B2B Exchanges at Oracle where he led sales efforts for large industry and private exchanges across Oracle's Industrial customer base. He was also responsible for the strategic direction and development for Oracle's Exchange Solution in the Oracle industrial vertical sector. Mr. Oakey was actively involved in several of Oracle's Exchange marketplaces including Auto-xchange and Covisint. Prior to his B2B exchange position, Mr. Oakey was senior director of strategic procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. for Oracle's Industrial Solutions Group. Before joining Oracle, Mr. Oakey was vice president of sales for TPN TPN, in biochemistry, abbreviation for triphosphopyridine nucleotide, a coenzyme now usually called nicotinamide adenine dinucleotide phosphate, or NADP. Register, a joint venture of GE and Thomas (language) Thomas - A language compatible with the language Dylan(TM). Thomas is NOT Dylan(TM). The first public release of a translator to Scheme by Matt Birkholz, Jim Miller, and Ron Weiss, written at Digital Equipment Corporation's Cambridge Research Laboratory runs Publishing, where he was responsible for sales and business development. Prior to that Mr. Oakey held several management positions at General Electric where he was involved in procurement, supply chain and electronic commerce initiatives. Mr. Oakey has also held several electronic commerce positions at BT Tymnet. Mark Atherton, Vice President of Product Marketing In this role, Mr. Atherton will develop pricing, product positioning and global competitive selling strategies to accelerate market adoption of Asera's Platform, development tools called the Applications Workbench, and its suite of eBusiness applications such as Asera Order Management for sell-side eBusiness. Prior to joining Asera, Mr. Atherton was senior director of Oracle Corporation's B2B Exchange team where he played a central role in the worldwide rollout and cross product and organizational integration of the Oracle B2B Exchange. In addition, he managed market strategy and branding for Oracle in industrial markets with an emphasis on the aerospace and defense market. Mr. Atherton also served as program director for Retail Marketers Exchange, a joint venture between Oracle, Chevron and McClane Corporation and was also a member of the leadership team for Covisint, the auto industry B2B venture with partners from Ford, GM, Chrysler, Commerce One and Oracle. Atherton was also a key member of the combined Oracle-Ford team that launched Auto-xchange, Oracle's eBusiness marketplace venture within Ford Motor Company, and for Oracle market strategy in the aerospace and defense vertical. Mr. Atherton has also held senior level positions at both The Canaan Group Ltd, a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm, and The Boeing Company. Rob Wagner, Vice President, Product Management In this role, Mr. Wagner will be responsible for managing Asera's product strategy and development direction for the Asera Platform and eBusiness applications. Mr. Wagner joins Asera from Oracle Corporation, where he was vice president of Oracle B2B Exchanges and led business development efforts for industry and private exchanges across Oracle's large industrial customers. He was instrumental in the development of the Oracle Exchange-based applications for product development, supply chain management and logistics and transportation. Prior to his B2B exchange role, Mr. Wagner was senior director of industrial solutions for Oracle's aerospace and defense vertical. Previously, Mr. Wagner was a principal in A.T. Kearny's operations practice where he led several large-scale re-engineering and systems implementation projects. Before joining A.T. Kearny, he was a senior associate in Booz-Allen & Hamilton's operations management Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. group and an associate in CS First Boston's High Technology mergers & acquisitions group. Mr. Wagner has also worked as a design engineer for Lockheed Martin For the former company, see . Lockheed Martin (NYSE: LMT) is a leading multinational aerospace manufacturer and advanced technology company formed in 1995 by the merger of Lockheed Corporation with Martin Marietta. and DuPont. About Asera, Inc. Asera provides Global 2000 and emerging-growth companies with adaptive eBusiness solutions(TM). Asera is powered by an adaptable a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil software platform architected for rapid integration, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. delivery and change. The powerful combination of Asera's platform, best-in-class suite of software applications and service delivery allows companies to customize and activate their eBusiness processes, pay for only what they use, and remain insulated in·su·late tr.v. in·su·lat·ed, in·su·lat·ing, in·su·lates 1. To cause to be in a detached or isolated position. See Synonyms at isolate. 2. from the cost and complexity of technology change. Based in Silicon Valley, Asera also has offices in the UK and Germany. Asera can be found on the Web at http://www.asera.com. Asera and adaptive eBusiness solutions are trademarks of Asera, Inc. All other products and names may be trademarks of their respective companies. |
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