Asda chain is `hambushed'.THE Asda supermarket chain yesterday lost its legal battle to carry on selling Italian Parma ham -because it is packed and sliced in Britain Britain (brĭt`ən), alternate term for Great Britain, comprised of England, Scotland, and Wales. Often used synonymously with the United Kingdom, the name Britain is derived from Britannia, . European judges ruled the meat must be packed and sliced in Parma itself to be marketed with its name of origin. Asda's Parma ham comes from Parma,but it is sliced and packaged near Chippenham For other uses, see Chippenham (disambiguation). Coordinates: Chippenham is a market town in Wiltshire, England, located at grid reference ST919733, some 21 km (13 miles) east of Bath and 163 km (96 miles) west of London. in Wiltshire Wiltshire (wĭlt`shĭr, –shər) or Wilts, county (1991 pop. 553,300), 1,345 sq mi (3,484 sq km), S central England. The county seat is Salisbury. . Its up-market ``delicatessen'' Parma ham also comes from Parma - but is sliced in its stores,in front of the customer. But that is not enough under EU law to justify using the name, said the European Court of Justice in Luxembourg yesterday. It said: ``Maintaining the quality and reputation of Parma ham justifies the rule that the product must be sliced and packaged in the region of production.'' |
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