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Ascential Software Delivers on Information Asset Management Strategy with Customer Wins - Expands to More Than 1500 Customers Worldwide.


Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--Feb. 27, 2001

Broad product portfolio and superior customer service drive demand

for Ascential's Information Asset Management platform

Ascential(TM) Software, Inc., today announced signing more than 150 new customers in the fourth quarter of 2000, demonstrating the rapidly growing acceptance of Information Asset Management as a mission-critical strategy for large enterprises. Ascential's installed base now exceeds 1500 customers, including recent addition of Northwest Airlines, Shell Retail, Novo Nordisk Wikipedia is not the place for advertisement or self-advertising. Novo Nordisk (, NYSE: NVO) manufactures and markets pharmaceutical products and services. Founded in Denmark in 1923, the company has since become a world leader in diabetes care with the broadest , Agip Petroli, and Fleet Financial. Various customers cited Ascential's breadth of products and strong sales and support organizations as key decision factors.

Ascential intends to become the industry leader in the emerging market with Information Asset Management solutions - products and services that allow customers to reduce costs, improve profitability and increase customer-centricity by transforming disparate data and content enterprise-wide into reusable re·use  
tr.v. re·used, re·us·ing, re·us·es
To use again, especially after salvaging or special treatment or processing.



re·us
 strategic information assets. The company plans to leverage its highly differentiated product and service offerings, global field organization of more than 600 sales and service professionals, and strategic alliances to deliver on its Information Asset Management strategy. Ascential is an independent operating company operating company

A business that engages in transactions with outsiders.
 of Informix(R) Corporation.

"We chose Ascential based on its overall solution for our data integration needs, offering mainframe data access, meta data capabilities, and data quality capabilities," said Mary Sweeney, data warehouse architect of Northwest Airlines. "Overall, the Ascential solution provided flexibility and scalability that will enable us to expand to the enterprise level."

"Ascential's continued success can be directly linked to product leadership and customer focus," said Pete Fiore, president, Ascential Software. "We have a unique ability to integrate, manage and deliver information from the widest range of corporate information sources - such as Internet transactions, media content and mainframe data - transforming unrefined data and content into meaningful, reliable information assets."

At the core of its Information Asset Management strategy, Ascential is focusing on four main product areas to help its customers solve the most complex information management challenges:

--DataStage(R) XE performs the vital functions (Physiol.) those functions or actions of the body on which life is directly dependent, as the circulation of the blood, digestion, etc.

See also: Vital
 necessary to extract, transform and integrate structured and unstructured data Data that does not reside in fixed locations. Free-form text in a word processing document is a typical example. Contrast with structured data. See free-form database.  from a wide variety of sources and systems into data warehouses, data marts A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. , e-analytic applications, and between B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 applications, providing comprehensive meta data management and data quality assurance capabilities;

--Axielle(TM) provides a second-generation enterprise-wide portal solution for managing and delivering enterprise information via the web, and is the first portal solution to integrate with an enterprise's information infrastructure;

--Media360(TM)is a complete solution for collecting, digitizing "Digitizer" redirects here. For the computer device, see Digitizing tablet. For the digitizer in Tablet PC's, see Tablet PC.

Digitizing or digitization
, managing, re-using and distributing a wide range of media assets;

--i.Decide(TM) represents a family of customer-centric analytic components, leveraging Ascential's industry-leading data integration platform and both horizontal and vertical data models to reduce time to deployment for e-analytic applications;

"Organizations today understand the strategic value of their data. But, harnessing all of it to realize its value can be a daunting daunt  
tr.v. daunt·ed, daunt·ing, daunts
To abate the courage of; discourage. See Synonyms at dismay.



[Middle English daunten, from Old French danter, from Latin
 task because the data is implemented in so many ways and stored in so many systems," said Mitch Kramer, senior consultant and analyst for Patricia Seybold Group. "Ascential's Information Asset Management strategy is designed specifically to address requirements for harnessing this data. This strategy is implemented by products that have the capabilities to reach all the data (and content) throughout the organization; that can create and manage meta data about all this data, thereby allowing its management; and that provide the mechanisms to access, move, and integrate it, the data can then be leveraged and its value realized by all of an organization's users and applications."

"The explosion of interest in Ascential's Information Asset Management solutions is really a validation See validate.

validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements.
 of our on-going commitment to our customers. When we compete head-to-head with other vendors in the market, we win because of product superiority and service delivery. Our domination of the market is based on creating real value for customers to help them achieve optimum return on their enterprise information assets," said Fiore.

About Ascential

Ascential Software, Inc. is the leading provider of Information Asset Management solutions to the Global 2000. Customers use Ascential products to turn vast amounts of disparate, unrefined data into reusable information assets that drive business success. Ascential's unique framework for Information Asset Management enables customers to easily collect, validate To prove something to be sound or logical. Also to certify conformance to a standard. Contrast with "verify," which means to prove something to be correct.

For example, data entry validity checking determines whether the data make sense (numbers fall within a range, numeric data
, organize, administer and deliver information assets to realize more value from their enterprise data, reduce costs and increase profitability. Headquartered in Westboro, Mass., Ascential has offices worldwide and supports more than 1500 customers, including Fujitsu-Siemens, Deutsche Bank Deutsche Bank AG (IPA: /'dɔɪ.tʃə/[1]) (ISIN: DE0005140008, NYSE: DB) (English: German Bank , Pfizer, BizRate, SC Johnson, France Telecom, the British Broadcasting Corporation (company) British Broadcasting Corporation - (BBC) The non-commercial UK organisation that commissions, produces and broadcasts television and radio programmes.

The BBC commissioned the "BBC Micro" from Acorn Computers for use in a television series about using computers.
, and Subaru of America, Inc., in such industries as telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , insurance, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, healthcare, media/entertainment and retail. Ascential is an independent operating company of Informix Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: IFMX IFMX Informix Corporation ) and can be found on the Web at www.ascentialsoftware.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

Public Announcement - Ascential's New Customers

2/27/2001

This public announcement contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
, which are subject to numerous risks and uncertainties. These forward-looking statements include those as to:

--Whether customers will continue to accept Information Asset Management as a mission-critical strategy for large enterprises

--Whether customers will continue to consider Ascential's products and sales and support organizations as decision factors in choosing enterprise software

--Whether Ascential will be able to become the industry leader in the Information Asset Management market

--Whether Ascential will be able to leverage its product and service offerings, global field organization and strategic alliances to deliver on its Information Asset Management strategy

--Whether Ascential can maintain product leadership and customer focus to enable continued success

Any statements that are not statements of historical fact should be considered forward-looking statements as a result of certain risks and uncertainties. These risks and uncertainties could cause actual results and events to differ materially from historical or anticipated results and events. Investors and potential investors should review carefully the description of the risks and uncertainties, which, together with other detailed information about Informix Corporation, is contained in the periodic reports that Informix Corporation files from time to time with the Securities and Exchange Commission.

This public announcement contains information that is accurate as of February 27, 2001, the date of the public announcement. The company disclaims any obligation to update or correct the information as a result of financial, business or any other developments occurring after February 27, 2001.

(c)2001 Ascential Software, Inc. All rights reserved. Ascential is a trademark of Ascential Software, Inc. and may be registered in other jurisdictions. The following are trademarks of Informix Corporation or its affiliates, one or more of which may be registered in the U.S. or other jurisdictions: Informix(R), DataStage(R), Media360(TM), Axielle(TM)and i.Decide(TM).
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 27, 2001
Words:1091
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