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Ascential's Media360 Plays Supporting Role in CNN's Emmy Award Win for 'Pioneering Effort in Digital Asset Management for TV News Production'.


Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--Oct. 19, 2001

When the red carpet was rolled out Tuesday night for the National Academy of Television Arts & Sciences' 2001 Technological/Engineering Awards, it was the world's premier news organization that received the highest award in television. The Cable News Network (CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
) was awarded an Emmy for significant contribution to the advancement of television arts through unique technological innovation.

Ascential(TM) Software Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ASCL ASCL Alternate Smart Card Logon
ASCL Advanced Sonobuoy Communications/Command Link
ASCL Application Standard Component Library
), which provides its Media360(TM) digital asset management system to CNN, accompanied the news network to the ceremony to celebrate its role in the award for "pioneering effort in digital asset management for television news production." Rodger Morrill, Ascential Software's vice president of North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 sales, attended the event.

"Ascential's Media360 has played an important role in CNN's success in reducing time to air and improving news content through efficiencies in managing our news content process," said Scott Teissler, CNN's chief information officer and chief technology officer. "I would also like to note that Ascential was able and willing to develop and innovate right alongside us as we pioneered this application."

CNN uses Ascential's Media360, the industry's most comprehensive digital asset management solution, to collect, share and distribute live news feeds among its major networks and global news bureaus. With the solution, hundreds of CNN journalists can easily store, search, access, manipulate and reuse reuse - Using code developed for one application program in another application. Traditionally achieved using program libraries. Object-oriented programming offers reusability of code via its techniques of inheritance and genericity.  video news clips at the same time. Media360 - in use at more than 80 organizations around the world - also provides a secure, collaborative environment in which users can work together and share media content.

"We are delighted to be a part of this award," said Carolyn Layne, vice president of marketing for Ascential Software. "The Emmy recognition underlines CNN's role in shaping views about the real advances in practical, state-of-the-art news management and delivery on a global scale. It also shows other broadcasters and news organizations the value that Media360 can bring to their business."

Media360 is an end-to-end digital asset management solution designed to satisfy the requirements of global organizations that need to retrieve, catalog, edit, store and deliver any type of digital content throughout the enterprise, including video, audio, Web and desktop publishing desktop publishing, system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes,  content. In addition, Media360 allows customers to manage workflow across content creation, approval and distribution, and provides the capability to browse and search on all content, meta data and associated information. Media360 is a key part of Ascential's Information Asset Management (IAM IAM - Interactive Algebraic Manipulation. Interactive symbolic mathematics for PDP-10.

["IAM, A System for Interactive Algebraic Manipulation", C. Christensen et al, Proc Second Symp Symb Alg Manip, ACM Mar 1971].
) framework. Ascential's IAM solutions transform structured and unstructured data Data that does not reside in fixed locations. Free-form text in a word processing document is a typical example. Contrast with structured data. See free-form database.  and content into reliable and valuable information assets, enabling customers to realize demonstrable de·mon·stra·ble  
adj.
1. Capable of being demonstrated or proved: demonstrable truths.

2. Obvious or apparent: demonstrable lies.
 business benefits including more informed decision-making, a pervasive understanding of business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets , improved operational efficiency, and an enhanced ability to attract and retain customers.

The National Academy of Television Arts & Sciences hosted its 2001 Technological/Engineering Awards on Tuesday, October 16 at the Marriott Marquis hotel in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

About Ascential Software

Ascential Software Corporation is the leading provider of Information Asset Management solutions to the Global 2000. Customers use Ascential products to turn vast amounts of disparate, unrefined data into reusable information assets that drive business success. Ascential's unique framework for Information Asset Management enables customers to easily collect, validate, organize, administer and deliver information assets to realize more value from their enterprise data, reduce costs and increase profitability. Headquartered in Westboro, MA, Ascential has offices worldwide and supports more than 1,800 customers in such industries as telecommunications, insurance, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, healthcare, media/entertainment and retail. More information on Ascential Software can be found on the Web at http://www.ascentialsoftware.com.

(c)2001 Ascential Software. All rights reserved. Ascential and Media360 are trademarks of Ascential Software Corporation and/or its affiliates and may be registered in other jurisdictions. Other trademarks are the property of the owners of those marks.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 19, 2001
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