Ascend Media, Hanley Wood, Incisive Media and Vance Publishing Join BBN Networks.BBN (BBN Technologies, Cambridge, MA, www.bbn.com) A consulting firm that participated in the development of some of the most extensive networks in the world, including ARPANET, which evolved into the Internet. It was founded in 1948 as a consulting service in acoustics by Dr. Expands its B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Audience to 20 million Business Decision Makers with the Addition of Four More Leading Business-to-Business Media Companies NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- BBN Networks, the world's largest B2B advertising network, has expanded its penetration into the business-to-business community with the addition of four more premiere publishers. Ascend Media, Hanley Wood, Incisive Media and Vance Publishing are the most recent publishers to join the elite network of B2B properties bringing a total audience of 20 million B2B buyers and decision makers. BBN offers the most highly concentrated and far-reaching collection of B2B targets ever created. The addition of these publishers will further deepen the reach into important markets such as construction and agriculture, while opening a new audience of healthcare, financial and legal professionals. This expansion will include Web sites of respected publications such as The American Lawyer, Builder, Clinical Lab Products and the beef industry's leading publication Drovers. "BBN has the reputation of providing access to revenue streams that we have neither the staff nor expertise to pursue. We're looking forward to a profitable partnership with BBN," said Mark Brockelman, CFO See Chief Financial Officer. for Ascend Media, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . "The legal services legal services n. the work performed by a lawyer for a client. sector represents a proven, multi-billion dollar opportunity for marketers of business products and services," said William Pollak, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. - North America for Incisive Media. "The addition of Incisive's industry-leading legal sites, including law.com, to BBN's network adds unique value for marketers seeking to expand their reach in B2B." "Our mission is to be the primary platform for online advertisers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a large scale reach within important business-to-business markets." said Derek Reisfield, Chairman of BBN Networks. "This addition strengthens the value for our customers and validates the model by bringing the leading B2B properties together." BBN was launched earlier this year when Cygnus, McGraw-Hill Nielsen and Reed Business came together in partnership with 24/7 Real Media, Inc. to create the first and only large scale B2B platform for online advertisers. As part of 24/7 Real Media's digital media network of over 1500 sites around the globe, BBN enhances targeted reach to the quality B2B audience. BBN utilizes 24/7 Real Media's award-winning ad serving and campaign management platform, Open AdStream[R], for the targeting and delivering of ads to the member Web Sites. During its first few months, BBN has already attracted major advertisers, including a number of Fortune 500 companies. "BBN provides advertisers with the critical ability to reach the valuable B2B audience via respected, branded publishers through one single point of contact," said Ari Bluman, President of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Sales & Operations for 24/7 Real Media. "We continually deliver unparalleled strategic reach and advanced targeting capabilities for our digital media offering." About BBN Networks Conceived by the leading business-to-business publishers, the BBN was developed to off unprecedented reach and more efficient media buys for online advertiser trying to reach important B2B markets. The BBN provides scale within vertical industries; executive functional roles; and hard to reach demographics such as small business owners. Unlike consumer business websites, the properties in the BBN reach business decision makers within the context of their work. BBN Networks is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in Lanham, Maryland. For more information, please visit http://www.bbnnetworks.com Creating an ease of use for reaching business decision makers |
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