Asbestos Disease Awareness Organization Launches Online Awareness Campaign.E-Mail Ad and Corresponding Video Concentrate on Raising Awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. about the Dangers of Asbestos asbestos, mineral asbestos, common name for any of a variety of silicate minerals within the amphibole and serpentine groups that are fibrous in structure and more or less resistant to acid and fire. REDONDO BEACH Redondo Beach (rĭdŏn`dō), city (1990 pop. 60,167), Los Angeles co., S Calif., on the Pacific Ocean; inc. 1892. Once a commercial port for Los Angeles, it is a residential and resort city with a protected harbor and an excellent marina. , Calif. -- The Asbestos Disease Awareness Organization (ADAO ADAO Assistant Division Aviation Officer ), an organization dedicated to serving as the voice of asbestos victims, today announced an online awareness campaign designed to spread the word about the dangers of asbestos. The effort centers on a powerful educational video that can be easily forwarded through e-mail. Through a "viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. " effect, the e-mail ad aims to save lives by raising awareness about the widespread use of asbestos, which takes 10,000 lives annually in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. alone. "Many people do not realize that asbestos continues to permeate permeate /per·me·ate/ (-at?) 1. to penetrate or pass through, as through a filter. 2. the constituents of a solution or suspension that pass through a filter. per·me·ate v. our lives and that it is not banned in the United States, making this kind of educational e-mail-driven campaign more important than ever," stated ADAO Executive Director Linda Reinstein. "Paul Zygielbaum, who is featured in the video, is fighting asbestos disease and reminds us all that there is hope and strength in unity. We must continue to work together to ban its use and fuel critical research and education efforts that can save lives." "I think of myself as a survivor," stated Paul Zygielbaum. "However, it's a very difficult diagnosis and it never goes away. I am committed to working with ADAO to help educate others and hopefully, ultimately find a cure - so that no one else has to go through what I and my family continue to endure." About Asbestos Disease Awareness Organization Asbestos Disease Awareness Organization (ADAO) was founded by asbestos victims and their families. ADAO seeks to give asbestos victims a united voice to help ensure that their rights are fairly represented and protected, and raise public awareness about the dangers of asbestos exposure and the often deadly asbestos related diseases. ADAO is funded through voluntary contributions and staffed by volunteers. For more information visit www.asbestosdiseaseawareness.org. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion