Asante launches new reseller program.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Dec. 19, 1994--Asante Technologies Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ASNT ASNT American Society of Non-destructive Testing ASNT American Society for Neural Transplantation ASNT Astrological Association of North Texas (Dallas - Fort Worth Metroplex) ASNT Application Sharing Nt ) Monday rolled out a new reseller program called STAR (Strategic Asante Resellers). The STAR program is aimed at traditional dealers, specialized value-added resellers, and systems integrators. It is an ideal program for those resellers who want to sell Asante equipment, and resellers currently selling competitive equipment who want to develop a mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" long-term partnership with a company dedicated to the reseller channel. "The Strategic Asante Reseller Program is the cornerstone of the company's strategy for increasing success with our managed and unmanaged hubs," said Jim Volkmar, vice president of sales and marketing. "By reshaping and expanding our reseller program, Asante is better able to support its customer demands for departmental networking solutions by distributing products through the channels those buyers most often utilize. Because we understand the channel, Asante is able to offer resellers a commitment larger vendors can't, due to channel conflict issues." Depending on the level of participation, prospective VARs, system integrators, and the more traditional resellers will be classified as Platinum, Gold or Bronze resellers. To achieve Platinum status, the reseller's business focus should primarily be networking oriented. Platinum resellers must be certified to sell two CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. products (Apple, COMPAQ, DEC, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Sun, etc.) and at least one network operating system An operating system that is designed for network use. Normally, it is a complete operating system with file, task and job management; however, with some earlier products, it was a separate component that ran under the OS; for example, LAN Server required OS/2, and LANtastic required DOS. (Banyan, NFS (Network File System) The file sharing protocol in a Unix network. This de facto Unix standard, which is widely known as a "distributed file system," was developed by Sun. See file sharing protocol and WebNFS. NFS - Network File System or Novell). They must also demonstrate technical proficiency on one network-management software product, such as OpenView, NetConnect or NetView. Additionally, Platinum resellers must designate a least one employee as the "Asante product expert" to attend Asante sponsored training and pass a proficiency test proficiency test n → prueba de capacitación . Gold level criteria includes the ability to demonstrate expertise in networking solutions, certification to sell one CPU product, and technical proficiency in one network-management software product. Bronze level requirements include demonstrated ability to sell networking solutions, certification to sell a single CPU product and a minimum annual dollar volume of $50,000. Asante currently has 30 resellers in its program and expects to sign up 300 by June 1995. Asante's existing Certified Asante Integrators automatically become part of the STAR program. "This new program provides ample incentive for our sales reps to specialize on an Asante systems sale," said Kevin Griggs, ECNE See Novell certification. , sales manager for Burkey & Associates Inc. "We look forward to continuing our partnership with Asante as a Platinum reseller firm." Program Features o Quarterly rebates to all Platinum and Gold resellers (up to 5% of their total sales) who attain quota. o A toll-free hotline, 800/622-7464 (North America only), technical support line staffed by Asante technical experts. o A 24-hour turnaround on all hot spares. o Free evaluation units for reseller customers. o On-going sales, marketing and technical materials and support. o Quarterly field visits by Asante sales management. o Free supplemental product training once a year for all resellers, to fine tune and sharpen their reseller skills. About Asante Founded in 1988, Asante Technologies Inc. manufactures, markets and distributes a full line of high-performance networking products for Ethernet networks, including adapter cards for both PCs and Macs, intelligent and non-intelligent 10BaseT hubs, remote access communication servers, and network management software. Asante products are distributed in North America by Ingram Micro Inc. and Merisel Inc., and in the United States by Tech Data Corp. and Gates F/A F/A Fighter/Attack F/A Flight Attendant F/A Fuel Assembly F/A Full Arc F/A Fluorescein Angiogramic Angiography . Asante products are also available worldwide through a network of international distributors. Asante is located at 821 Fox Lane, San Jose, CA 95131. Phone: 800/662-9686 or Fax: 408/435-8388. -0- Note to Editors: Asante is a registered trademark. Some of the product names herein have been used for identification purposes and may be trademarks of their respective companies. CONTACT: Asante Technologies Inc.
Shannon Malliet, 408/435-8401 ext. 291
The Hoffman Agency
Ray Schuster, 408/286-2611
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