Asante announces strategic direction; reaffirms commitment to departmental market.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Dec. 19, 1994--Asante Technologies Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ASNT ASNT American Society of Non-destructive Testing ASNT American Society for Neural Transplantation ASNT Astrological Association of North Texas (Dallas - Fort Worth Metroplex) ASNT Application Sharing Nt ) Monday affirmed its corporate direction is resolutely focused on meeting the needs of the interconnected departmental and workgroup market. The company outlined its future product plans to support a complete line of PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). and PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card. products as well as 100BASE-T Fast Ethernet An earlier name for 100Mbps Ethernet. See 100Base-T. (networking) Fast Ethernet - A version of Ethernet developed in the 1990s(?) which can carry 100 Mbps compared with standard Ethernet's 10 Mbps. It requires upgraded network cards and hubs. and Switched Ethernet An Ethernet network that is controlled by a switch instead of a shared hub. The switch cross connects all clients, servers and network devices, giving each sending-receiving pair the full rated transmission speed. to the desktop beginning in the first half of 1995. In addition, the company added a 6-port BNC (hardware) BNC - A connector for coaxial cable such as that used for some video connections and RG58 "cheapernet" connections. A BNC connector has a bayonet-type shell with two small knobs on the female connector which lock into spiral slots in the male connector when it is twisted hub and a 24-port 10BASE-T hub to its Plug-and-Play family of unmanaged Ethernet hubs and a total product redesign of its existing 8-and 12-port versions. These new products are aggressively priced at less than $21 per port. "Asante was the first company to recognize the specific needs of the departmental user and deliver easy-to-use products at the best price/performance," said Jeff Lin, president and co-founder. "Our departmental focus and distribution structure have been tailored to support the unique characteristics of the departmental or workgroup user. We have and will continue to change the playing field and reduce market tolerance for over-priced, feature-excessive products." Departmental Characteristics Asante divides the departmental/workgroup network market into two segments. The first are those networks in small-to-medium sized companies and second are those networks in departments and satellite offices of larger corporations. Each segment has similar characteristics which include: -- Single architecture and topology -- Limited capital budgets -- Facilitated by easy installation According to Dataquest, San Jose, companies with 75 nodes or less make up the backbone of the United States and only 30% of those have connected networks. Dataquest forecasts the workgroup hub market revenues will reach $1 billion for calendar year 1994 and further predicts that revenues for this market will essentially double to $2.2 billion in 1995. "This market opportunity and Asante's product/market strategy are a perfect match," said Tam Dell'Oro of Dataquest. About Asante Founded in 1988, Asante Technologies Inc. manufactures, markets and distributes a full line of high-performance networking products for Ethernet networks, including adapter cards for both PCs and Macs, intelligent and non-intelligent 10BaseT hubs, remote access communication servers, and network management software. Asante products are distributed in North America by Ingram Micro Inc. and Merisel Inc. and in the United States by Tech Data Corp., Gates F/A F/A Fighter/Attack F/A Flight Attendant F/A Fuel Assembly F/A Full Arc F/A Fluorescein Angiogramic Angiography and Globelle. Asante products are also available worldwide through a network of international distributors. Asante is located at 821 Fox Lane, San Jose, CA 95131. Phone: 800/662-9686 or 408/435-8388. CONTACT: Asante Technologies Inc.
Shannon Malliet, 408/435-8401 ext. 291
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