Asante Expands Internet Presence; Acclaimed Asante Cable/DSL Router and Switch Now Available At Apple's Web Store.

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--Jan. 22, 2001

Asante Technologies, Inc. (NASDAQ: ASNT.OB), is pleased to announce that the award-winning FriendlyNET(TM)products are now available online at the Apple Store. Asante's products were especially chosen because they meet Apple's stringent design, quality and aesthetic standards. In addition, FriendlyNET products provide exceptional value for Apple customers.

Apple's Choice for Routers and Switches

For the first time, Macintosh users visiting the Apple website can purchase the FriendlyNET FS5005 5-port 10/100 switch, and also the FriendlyNET FR3004 Cable/DSL router with a 4-port 10/100 switch, direct from the Apple Store.

"It's easy to see why Asante products were chosen by Apple," says John Haden, Channel Sales Manager at Asante. "After winning accolades from a half dozen magazines and reviewers, including `Best Value' from Macworld magazine, Asante FriendlyNET products simply offer the best value and ease of use for Macintosh users."

"Asante is expanding its sales channel to make it easier for our Macintosh customers to purchase Asante FriendlyNET networking products," adds Rusty Callahan, Asante Vice President of Sales. "As the only networking products represented in the Apple Store, we are pleased to be recognized as Apple's choice for its customers."

Last week at Macworld Expo San Francisco, Asante's reputation as the premier Macintosh partner was clearly evident, as users consistently packed Asante's booth to learn about the company's latest products and new Gigabit and Ethernet products such as the high speed FriendlyNET Internet Accelerator, and the GigaNIX(TM) 1000TA -- the first third-generation Gigabit Ethernet adapter. These products and others being released by Asante in the coming months are certain to garner widespread acclaim by users and partners alike.

Asante FriendlyStack Design

Each of the Asante FriendlyNET products chosen by Apple, showcase Asante's advanced engineering and exceptional attention to detail: stackability, to minimize desktop space; security hooks and mounting holes, to prevent unauthorized removal in public areas (such as schools and libraries); and a beautiful translucent graphite color scheme to compliment Apple PowerMac G4s, Powerbooks and iMacs.

Pricing and Availability

These products are immediately available by visiting the Apple Store's Accessory Department ("Other" Category) (www.apple.com), or by calling 1-800-MY-APPLE.

-- FriendlyNET FS5005 5-port, 10/10 switch: $84 at the Apple Store

-- FriendlyNET FR3004 Cable/DSL router with 4-port 10/100 switch: $179 at the
Apple Store

About Asante

Asante Technologies is the leading provider of network solutions for small offices/home offices, education (K-12 and higher education) and enterprises. The Company's FriendlyNET products simplify networking and provide Internet access for mobile and office professionals. The Company's IntraCore products support multi-service applications for large enterprises. For additional information, visit www.asante.com or call 800/566-6680 for FriendlyNET products or 800/303-9121 for IntraCore products.

Asante is a registered trademark; GigaNIX, FriendlyNET and IntraCore are trademarks of Asante Technologies, Inc.

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