As the Penetration of Broadband Grows, the Number of Users Visiting Online Gambling Sites Will Continue to Rise.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c31367) has announced the addition of the eMarketer report: The UK Online Report to their offering

The tourist images of the British Isles may still be somewhat stodgy and traditional, raising a pint in a cheery pub, the chiming of Big Ben and the Queen's Guards, but there is nothing old fashioned about the way the nation has taken to the Internet. Savvy Brits with fast connections are doing more of everything online, especially shopping.

Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software, Hardware and Internet Service Providers.

The UK Online report tracks the many changes Internet adoption has brought about in the social and commercial life of Britain. Already, beyond buying groceries and downloading television shows, the UK citizenry now registers to vote, pays traffic tickets and soon will be able to fill prescriptions online.

Based on input from a wide array of researchers, the report looks ahead to project the next stage of Internet evolution and the impact it will have on the Queen's subjects--as well as many of Britain's leading businesses.

Key questions the "UK Online" report answers:

How many people will be online next year?

How has increased broadband Internet access changed usage?

What do UK Internet users do that differs from other markets?

What are advertisers spending online?

And many more...

Topics Covered

- Impetus

- UK: Key Indicators, 2005-2010

- Issues & Questions

- A. Macroeconomic Overview

- B. Internet Access

- C. Usage

- D. Demographic and Other User Characteristics

- E. Online Advertising and Marketing

- Related Information and Links

Extract - Usage:

So what are UK citizens doing with all this bandwidth? The simple answer is "more of everything." This includes activities that always have been popular on the Internet like e-mail and general surfing, which are used in roughly the same numbers regardless of user connection speed. It also includes broadband-dependent applications like downloading, video clip viewing, and listening to digital radio that are prohibitively slow on narrowband.

The Oxford Internet Survey noted the following usage levels for Internet users, regardless of connection speed:

Yet broadband Internet users do not just do more of what dial-up Internet users do; an always-on, high-speed Internet connection fundamentally changes behavior. The extra speed greatly enhances information gathering, online shopping, communication and entertainment, and opens up new tools and applications such as telephony, streaming media and file transfers that are not possible with dial-up. Downloading and digital radio usage are roughly two and three times more common among broadband users, respectively, than by narrowband users.

Although video gaming frequently is mentioned as a broadband-dependent activity, it is online gambling that is getting particular attention right now. The UK recently set up legislation to make online gambling legal there, although many companies still choose to base themselves overseas for favorable tax reasons. This budding legalization accounts for healthy activity in this category. Data from Nielsen//NetRatings shows that over three million UK Internet users visited gambling or sweepstakes websites in February 2005. In Europe, 14 million Internet users visited gambling/sweepstake sites overall, with Germany recording the largest number of users. As a percentage of Internet users, however, France and Sweden top the list. There also is a strong correlation between broadband and online gambling, so as broadband penetration grows the market for online gambling will continue to grow.

For more information visit http://www.researchandmarkets.com/reports/c31367