As seen on TV.

As economies boom and the Latin American middle class recovers, betting on the future of Latin American retail is big business. Wal-Mart, the U.S. retail giant, is putting still more chips on the table. The Bentonville, Arkansas retailer raised its stake in Central America Retail Holding Company, a Central American string of retail stores, to 51% from just over 33%. Financial terms were not disclosed. Wal-Mart de Mexico, the Mexican subsidiary of the U.S. retailing giant, established an association with Televisa, a Mexican television channel, under which Televisa will install and operate an in-store publicity campaign for the retailer across Mexico. In 2006, Televisa will set up 5,000 LCD screens in 300 stores nationwide. Financial details were not disclosed.