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As The World Turns And Re-Turns: Choice Logistics Making Functional Global Logistics A Reality; Leader's EMEA Growth Playing Fundamental Role In Simplifying Cross-Border Issues.


Business Editors

NEW YORK--(BUSINESS WIRE)--April 13, 2004

Choice Logistics, Inc., a global leader of service asset supply chain solutions, today announced that the company's presence in the European market simplifies formerly troublesome international transportation restraints.

"It is our responsibility to make sure that the services provided in Beijing, China are equivalent to the services received in either New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 or Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ," said company President, Rob Kass. "This, in effect, is similar to what you would expect when walking into a McDonalds anywhere in the world. Although the menu choices might vary slightly, the Big Mac will always taste the same."

"Hitachi has been using Choice internationally for three years and has exceeded our every expectation," said Sam Mikles, senior manager, logistics operations for Hitachi Data Systems See HDS. . "There is no difference in the service we get, whether it be an international location or Salt Lake City; Choice always delivers."

In March, Choice successfully transitioned the management of over 40 strategic stocking locations (SSLs) throughout Europe to the management of a new service partner, Base Logistics. Base's European distribution center capabilities will also support Choice's forward and reverse logistics This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  offerings. At the end of the month, Choice will be hosting a week of meetings at the EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets.  Operations Center The facility or location on an installation, base, or facility used by the commander to command, control, and coordinate all crisis activities. See also base defense operations center; command center.  in Holland to showcase the Base facility.

"As we continue to grow our business globally we need to make sure that our partnerships are positioned to grow with us, and that our partners have the expertise to provide our clients with the valuable regional insight that we depend upon; Base is more than capable of exceeding these expectations," said Kass. "Base's expertise in European logistics and trade practices, as well as social mores is exactly what we were looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 in a European partner."

Since expanding to 250 active SSLs worldwide, Choice has transitioned the roles of direct regional support to that of a centralized headquarters operation. Each region has an operations center from which they provide staff with intimate knowledge of the geography they manage as well as multi-lingual capabilities. With direct access into the Choice on-line system, these regional operations centers provide a first line of operational support to the SSLs in their geography. Today, Choice Regional Operations Centers are located in Mexico City Mexico City
 Spanish Ciudad de México

City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi
, Toronto, Rotterdam and in Hong Kong. Choice's New York City-based Global Logistics Center backs up all the company's activity worldwide.

About Choice Logistics

With over 250 strategic stocking locations (SSLs) around the world and 24x7x365 logistics services for direct management of mission-critical inventory assets, Choice Logistics is a preferred global provider of outsourced logistics and integrated inventory management solutions. Leading companies including Avaya, Cisco, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Equant, Hitachi Data Systems, and others have selected Choice for their third party logistics needs. To learn more about Choice Logistics, visit www.choicelogistics.com; call (800) 593-2108, or e-mail info@choicelogistics.com.
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Publication:Business Wire
Date:Apr 13, 2004
Words:474
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