As Living Standards Rise, So Does Detergent Usage.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aug. 1, 1996--As the standard of living increases, the demand for cleaning products and detergents is increasing as well, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the new report by Frost & Sullivan, THE U.S. DETERGENT AND CLEANING CHEMICALS MARKET. As developing nations are becoming more sophisticated they are changing to detergents from soap bars Soap bar or Soapbar may refer to:
The key ingredients used in most cleaning products are surfactants and builders. Surfactants reduce the surface tension of water so it can wet a surface quickly in order to loosen and remove soil, while builders increase cleaning efficiency by inactivating water hardness minerals which hinder the soil removal process. Ongoing developments indicate an increase in the use of soda ash soda ash: see sodium carbonate. as a co-builder while the use of phosphates as builders declines. Peroxygen bleaches and enzymes are "making their mark" as sodium hypochlorate loses market share to them. Bleaches are a key element in detergents because they convert soil into more soluble, dispersible particles that are easily lifted away by detergent. The household cleaning chemicals market consists of three groups: household, industrial, and institutional. While the U.S. household market is mature, both the industrial and institutional markets show signs of strength for 1996 with high profit margins in addition to rapid growth. Value-adding chemicals such as optical brighteners Optical brighteners, optical brightening agents, fluorescent brightening agents or fluorescent whitening agents (FWAs) are dyes that absorb light in the ultraviolet and violet region of the electromagnetic spectrum, and re-emit light in the blue region. , specialty polymers, and fragrances are commanding a high price because these are the functional properties most desired by end-users. Multifunctionality is key in gaining the customer's dollar as the demand is for less product with more capabilities. Additive technology is becoming more important as a result of this trend. Some companies discussed in this report include: Clorox Company, Dial Corporation, Dow Chemical, FMC See fixed mobile convergence. , International Flavors and Fragrance, Occidental oc·ci·den·tal or Oc·ci·den·tal adj. Of or relating to the countries of the Occident or their peoples or cultures; western. n. A native or inhabitant of an Occidental country; a westerner. Noun 1. , and Shell Chemical Company. Frost & Sullivan is an international consumer market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. . We produce a variety of strategic world wide industry and customer research reports. A free executive summary of this report is available to the press. -0- Report: 2739-82 Publication Date: August 1996 Price: $2195 CONTACT: Frost & Sullivan Wendy Kehl, 415/961-9127 (Mountain View) w.kehl@frost.com Kristina Menzefricke, 44 171 730 3438 (London) Nadege Keryhuel, 33 1 4742 (Paris) http//www.frost.com |
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