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As Irish Lifestyles Become Busier the Demand for on the Go Products Has Increased.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c34895) has announced the addition of Functional Drinks in Ireland to their offering.

Our Functional Drinks in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (1999-2004), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2009 illustrate how the market is set to change.

Product coverage includes: sports drinks sports drink Performance drink Sports medicine A thirst-quenching beverage used in sports-related activities, which may boost energy and/or help build muscle mass; water, sugar, salt, potassium are common to all SDs. See Hydrotherapy, Water. , energy drinks, elixirs

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

--Get a detailed picture of the functional drinks industry

--Pinpoint growth sectors and identify factors driving change

--Understand the competitive environment, the market's major players and leading brands

--Use five-year forecasts to assess how the market is predicted to develop

With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
 to help drive informed strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. .

Topics Covered

1. EXECUTIVE SUMMARY

2. TOTAL SOFT DRINKS

--2.1 Market Performance

--2.2 Forecast Market Performance

3. OFF-TRADE SOFT DRINKS

--3.1 Market Performance

--3.2 Competitive Environment

--3.3 Leading Company Profiles - Coca-Cola Coca-Cola

soft drink found throughout the world. [Trademarks:Crowley Trade, 115]

See : Ubiquity
 Bottlers (Ireland) Ltd

--3.4 Leading Company Profiles - C&C (Ireland) Ltd

--3.5 Leading Company Profiles - GlaxoSmithKline (Ireland) Ltd

--3.6 Leading Company Profiles - Kerry Foods

--3.7 Market Shares

--3.8 Off-trade Distribution

--3.9 Retailer Activity and Private Label Trends

--3.10 Forecast Market Performance

4. FUNCTIONAL DRINKS OFF-TRADE SALES

--4.1 Sector Performance

--4.2 Forecast Sector Performance

5. DEFINITIONS

6. APPENDIX

--6.1 Concentrates Conversions

--6.2 Institutional Sales of Bottled Water

Summary

"On the go" products benefit from time-poor consumers

With the Irish populace following the general western trend of a busier lifestyle with less time spent at home, there has been growth in products that can be consumed con·sume  
v. con·sumed, con·sum·ing, con·sumes

v.tr.
1. To take in as food; eat or drink up. See Synonyms at eat.

2.
a.
 "on the go". Therefore, soft drinks packaged in plastic or PET bottles that are 600ml or less will generally be preferred to metal beverage cans A beverage can is most often an aluminium can manufactured to hold a single serving of a beverage. Overview
The early metal beverage can was made out of steel (similar to a tin can) and had no pull-tab.
 and larger packaging volumes.

Companies Mentioned Include:

--Coca-Cola Bottlers (Ireland) Ltd

--C&C (Ireland) Ltd

--Kerry Group Plc

--GlaxoSmithKline (Ireland) Ltd

--Batchelors Ltd

--United Beverages Sales Ltd

--Gleeson & Co, M & J

--RHM Foods (Ireland)

--Reckitt Benckiser Ireland Ltd

--Richmond Marketing Ltd

--Showerings Ireland Ltd

--Chivers Ireland Ltd

--SHS Sales & Marketing Ltd

--Nash's Mineral Waters Ltd

--Glanbia Plc

--Purely Irish Spring Irish Spring is the name of a well-known deodorant soap, first marketed by the Colgate-Palmolive company in 1972.

As the name would suggest, television advertisements are set in an "Irish village," with a male townsperson endorsing the product with such slogans as "Fresh and
 Water Ltd

--Kelkin Ltd

--Woodford Bourne Bourne, town (1990 pop. 16,064), Barnstable co., SE Mass., crossed by Cape Cod Canal; settled 1627, inc. 1884. Bourne Bridge (1935), across the canal, made the town an entry point to Cape Cod and a resort and commercial center.  Ltd

--Sunny Delight Beverages Co

--Sundor Brands

--Petty Wood & Co Ltd

For more information visit http://www.researchandmarkets.com/reports/c34895
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 29, 2006
Words:449
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