As Concern Over Online Banking Fraud Grows, Americans Want More Information from Their Banks.STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn. -- New InsightExpress(R) Survey Highlights Actions Banks Can Take to Make Customers More Comfortable with Banking Online According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent survey of 300 American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of banking consumers, almost three-quarters Noun 1. three-quarters - three of four equal parts; "three-fourths of a pound" three-fourths common fraction, simple fraction - the quotient of two integers three-quarters npl → (71%) are concerned about online banking fraud. The study, conducted online by professional research firm InsightExpress(R), reveals two out of five respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. are more concerned about online banking fraud this year versus last year. Among consumers who are not yet banking online, concerns over security, privacy, and fraud were cited as their primary reasons for not adopting online banking. The study found that whether they bank online or not, more than half (53%) of respondents want to hear more about the initiatives their banks are undertaking to combat online banking fraud. They cite the following actions banks can take to help them feel more comfortable:
Actions Banks Can Take to Increase Consumers' Americans
Comfort with Online Banking Agreeing
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Provide better back-end fraud detection systems 43%
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Create fraud resolution programs 41%
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Provide educational information about online banking fraud 35%
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Regularly contact customers about online banking fraud
prevention initiatives 34%
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Conduct advertising campaigns communicating online banking
fraud prevention initiatives 22%
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"These proactive measures In antiterrorism, measures taken in the preventive stage of antiterrorism designed to harden targets and detect actions before they occur. can help banks increase their customers' comfort level with online banking," said Lee Smith, president and COO (Cell Of Origin) See mobile positioning. of InsightExpress. "Banks looking to drive adoption and maintain their customer base will use research to uncover specific customer concerns." Participants, consisting of 300 banking Americans were randomly recruited online using InsightExpress' patent-pending e-RDD methodology. The survey was created, distributed, and tabulated in 24 hours in late-September 2004. The data has a tolerance of +/- 5.6%. About InsightExpress InsightExpress is the acknowledged pioneer of rapid turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. , high-quality, online market research services. With its award-winning Adj. 1. award-winning - having received awards; "this award-winning bridge spans a distance of five miles" and patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real time. InsightExpress is affiliated with General Atlantic Partners. Visit us on the Web at www.insightexpress.com or call 203-359-4174. |
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