As Broadcasters Begin Digital Transmission, Video Research is Ready to Measure Digital Broadcasting Audiences.Business Editors/Video Writers & Columnists TOKYO, Japan--(BUSINESS WIRE)--March 31, 2000 Video Research Ltd., Japan's leading media and marketing research and consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee consulting firm business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , announced the rollout of a digital broadcasting Digital broadcasting is the practice of using digital data rather than analogue waveforms to carry broadcasts over television channels or assigned radio frequency bands. It is becoming increasingly popular for television usage (especially satellite television) but is having a audience measurement service nationwide in Japan beginning December 2000, when broadcasters begin transmission. Over 1,000 channels can be measured with the new People Meter The People Meter is a device and system used by Nielsen Media Research in the USA to allow a relatively passive measurement of the viewing habits of TV and cable audiences. The people meter was invented by a British company called Audits of Great Britain, or AGB for short. . Official ratings data will be available for subscription services upon consensus among industry members including TV stations, advertising agencies and advertisers. With the approval by the Ministry of Postal and Telecommunications, broadcast operating companies will begin transmitting programs digitally via satellite in December 2000. Video Research will follow schedule beginning measurement of digital broadcast audiences immediately thereafter. Video Research's new People Meter was developed and ready to begin audience measurement in 1999, but awaiting start of commercial digital broadcasting. Video Research currently measures 26 areas with 600 People Meters and 5,100 household meters in Japan. In total, these 5,700 meters installed throughout Japan's major metropolitan areas measure conventional terrestrial TV along with both DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. and CATV (Community Antenna TV) The original name for cable TV. It used a single antenna at the highest location in the community in order to deliver a quality signal to homes in areas with hilly terrain or other interference. audiences. They also measure the use of virtually all peripheral equipment such as VCR's, TV Internet access See how to access the Internet. , and video game machines. The new People Meter to be rolled out in December also measures digital broadcast and will eventually replace all existing meters as digital broadcasting subscribers increase and other electronic media converge. Video Research will conduct real-time demonstrations of the new meter during the National Association of Broadcasters Show in Las Vegas, April 10 through 13. Also, the new meter will exhibit during the Advertising Research Foundation(ARF) / European Society for Opinion and Marketing Research The European Society for Opinion and Marketing Research (ESOMAR) is a world body of market research professionals and organizations to enable better research in markets, consumers and socities. ESOMAR was founded in 1948 as a regional association within Europe. (ESOMAR ESOMAR World Association of Opinion and Marketing Research Professionals (formerly European Society for Opinion and Marketing Research) ) Conference in Florida, May 7 through 9. Video Research is currently the leading media and marketing research and consulting company in Japan. With 37 years of experience and a nationwide network, Video Research provides a variety of research, marketing and consulting services with respect to authoritative media, as well as syndicated and custom consumer marketing research. Video Research's proprietary People Meters and Set Meters are implemented throughout Japan producing more than a 99% response rate. The data is the standard for the industry. |
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