Arxan Technologies Appoints Amena Ali to Chief Marketing Officer.Experienced Marketing Executive Positions Arxan for Exponential Growth Extremely fast growth. On a chart, the line curves up rather than being straight. Contrast with linear. in 2007 BETHESDA, Md. -- Arxan Technologies Inc. today announced the appointment of Amena Ali to the position of chief marketing officer within the company. As part of Arxan's executive management team, Ali will lead the development and execution of the company's marketing, product management and communication activities. Arxan Technologies Inc. ("Arxan") protects intellectual property from software piracy The illegal copying of software for distribution within the organization, or to friends, clubs and other groups, or for duplication and resale. The software industry loses billions of dollars each year to piracy, and although it may seem innocent enough to install an application on a , tampering, reverse engineering and any manner of theft. The company is an established leader in the security defense market, and is rapidly expanding its commercial customer base. Ali will be in charge of developing marketing strategies for both Arxan's government and commercial markets. "With global losses of $34 billion dollars due to software piracy, companies need to include anti-piracy security measures Noun 1. security measures - measures taken as a precaution against theft or espionage or sabotage etc.; "military security has been stepped up since the recent uprising" security as an integral step in their software development life cycle to protect their valuable Intellectual Property, competitive advantage and revenue. Arxan allows companies to turn the tables on software pirates with our patented technology that dynamically defends, detects and reacts to attempted attacks," said Mike Dager, Arxan's Chief Executive Officer. "Amena Ali is an experienced and dynamic marketing professional who has led several companies' expansion through an IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. , acquisitions and mergers," Dager said. "We're fortunate to be able to benefit from her diverse talents and energy during this exciting time at Arxan." Ali has spent the last 16 years developing and implementing marketing strategy and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. for software and telecommunications companies. Most recently, she held the position of senior vice president of marketing and product strategy at Softek Storage Solutions. Previously, she was marketing vice president at EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. Corp. as well as at Legato Systems and OTG (1) See USB OTG. (2) (The OBJECTive Technology Group, Ltd., Alexandria, VA) An organization that was devoted to distributed computing and object technology. Founded in 1994, it augmented the object and Internet standards community and served as an intermediary between Software, both of which were acquired by EMC. Ali also has held senior marketing positions at MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. , and worked as a management consultant at Bain & Co. She holds a bachelor's degree from Wesleyan University and an M.B.A. from Yale University. "Arxan solves a costly and growing piracy problem that affects nearly every high-tech commercial industry, from electronic design automation to oil and gas exploration software to movies and music," Ali said. "Arxan has experienced significant success within the defense market. I am excited about the opportunity to build upon our solid foundation in that arena while we position the company for its next wave of growth in the commercial market." About Arxan Technologies Inc. Arxan Technologies Inc. (www.arxan.com) protects Intellectual Property from software piracy, tampering, reverse engineering and any manner of theft. Arxan takes software security beyond static obfuscation ob·fus·cate tr.v. ob·fus·cat·ed, ob·fus·cat·ing, ob·fus·cates 1. To make so confused or opaque as to be difficult to perceive or understand: "A great effort was made . . . and encryption to dynamically defend, detect and react against application attacks. Arxan supports the full gamut of anti-tamper and robustness needs, from basic copy protection all the way up to military grade assurance. Arxan's customers include government agencies, defense systems integrators, software vendors and content providers. Founded in 2001, Arxan Technologies has offices in Bethesda, Md., San Francisco, Calif., and West Lafayette, Ind. |
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