Aruba Networks To Implement BigMachines Lean Front-End(SM) for Salesforce.com; The Fast-Growing Silicon Valley Wireless and Security Firm's Goal is to Streamline Front-End Processes for Channel Partners Across the Globe.CHICAGO & MUNICH, Germany -- BigMachines, Inc., the leading provider of configurator and quoting software solutions, announces that Aruba Networks, Inc. of Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760. , has contracted to license and implement BigMachines' Lean Front-End(SM) for Salesforce.com to automate configuration and ordering of its complex high-tech products.
Aruba Networks is a fast-growing, mobility company positioned at the intersection of three of the hottest technology markets - wireless, security and convergence. The company builds high-performance wireless networking See wireless network. products that allow enterprises to seamlessly introduce secure mobility over their existing wired networks and manage those services from a single point. Aruba sells its products directly and through value-added resellers and systems integrators around the world. Its 1,000-plus worldwide customer base includes Fortune 500 companies and leading organizations in technology, education, healthcare, retail, hospitality, transportation, and government.
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3. Joe Etten, Aruba Networks Director of Worldwide Inside Sales, the company sought a deeply functional, on-demand solution to provide global channel partners with an efficient tool for guided selling Guided Selling is a concept that enhances the sales process of customer specific products and services. Guided Selling enables organizations in an automated fashion to analyze customer needs, determine the proper features, products and services and to translate the result into a and self-service configuration, quoting and order entry. "Above all, the solution had to be secure, easy to use and maintain, quick to implement and capable of integrating seamlessly with our Salesforce.com CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. system and back-office system," said Etten. "We chose BigMachines Lean Front-End because of its unique capabilities and its ability to work within the Salesforce.com interface. In addition, BigMachines was very responsive in working with us to ensure the hosted LFE LFE Low Frequency Effects
LFE Lean Front End (software)
LFE Laminar Flow Element
LFE Learning From Experience
LFE Large Final Emitter (environment)
LFE Leicester, Forest, East was configured optimally to meet our complex product and business requirements."
Godard Abel, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BigMachines, adds: "We are excited to partner with Aruba Networks and to play a role in the company's continued growth and success. We are confident that the LFE will provide the visibility and workflow collaboration Aruba is seeking to better manage its direct and reseller channels and will help their channel partners to be more productive, as well."
About Aruba Networks, Inc.
Aruba Networks is a fast-growing enterprise infrastructure company enabling the mobile edge, an evolutionary new network architecture that addresses three top concerns of IT managers--mobility, security, and convergence. The Mobile Edge extends the reach of enterprise networks, providing secure access to information and voice services anywhere a user needs them, enabling new applications, allowing organizations to compete more effectively, and bringing about dramatic economic benefits. To deliver the Mobile Edge, Aruba manufactures and markets a complete line of fixed and modular mobility controllers, wired and wireless access points, and an advanced mobility software suite. Privately-held and based in Sunnyvale, California, Aruba has operations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe, the Middle East, and Asia Pacific, and employs staff around the world. To learn more, visit Aruba at http://www.arubanetworks.com.
About BigMachines, Inc. and BigMachines AG
Founded in 1999, BigMachines, Inc. provides on-demand configurator and quoting solutions to leading high-tech, industrial, and medical companies to streamline their selling processes from customer inquiry-to-order. BigMachines Lean Front-End(SM) (LFE) solution digitizes selling processes and captures an organization's tribal knowledge Tribal knowledge is any unwritten information that is known within a tribe but often unknown outside of it. Further reading
See: Secondary market.
See secondary market. parts. BigMachines LFE provides in-depth sales reporting capabilities and easily integrates to existing ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , CAD and CRM systems. For customers using Salesforce.com, BigMachines offers the LFE for Salesforce.com which enables users to streamline their entire quote-to-order process, all within the familiar Salesforce.com CRM interface. For more information and a flash demonstration, visit www.bigmachines.com.