Artstar.com to Deploy XIPPIX High-Speed Imaging Technology.Business Editors NEW YORK--(BUSINESS WIRE)--April 25, 2000 Showstar Online.com, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :ABID ABID Australian Bird Image Database ) announced today that its Artstar.com division is deploying Xippix Inc.'s high speed "ImagePump" image server on its website at http://www.artstar.com. "ImagePump" is a high-speed image technology that allows Web users to zoom, pan and spin images, online in real-time. "Robust imaging must be a part of every e-commerce site where image detail is essential to the sale. 'ImagePump' allows a near-real viewing experience of a website's products, thus increasing purchasing behavior, building better brand recognition, cutting down on returns, and increasing loyalty and 'stickiness' of the site," stated Ed Miller, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Xippix. "While traditional brick-and-mortar retailers brand their store image through visual merchandising Visual merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. techniques, 'ImagePump' enables e-retailers to create unique visual merchandising styles in their web space, thus increasing brand equity." Showstar Online.com licensed the technology from Xippix, a privately-held, California-based Internet company that provides advanced imaging solutions. A demonstration of the "ImagePump" technology can be found on Artstar.com at http://www.artstar.com/xippix/demo/examples.html. This unique licensing agreement will enable Artstar.com to offer detailed image viewing capability that can allow users to view dozens of images very quickly and zoom in on detail that would not normally be present with standard internet applications. Using "ImagePump's" unique magnifying glass magnifying glass: see microscope. magnifying glass traditional detective equipment; from its use by Sherlock Holmes. [Br. Lit.: Payton, 473] See : Sleuthing , online shoppers can magnify mag·ni·fy v. To increase the apparent size of, especially with a lens. individual portions of the image, such as narrowing down to the stitching detail of a shirt or the brush stroke of a painting. "ImagePump" loads only the area the end user requests by employing "just-in-time" image serving and without slowing down delivery of the web pages. "Our goal is to offer Artstar.com users access to the best web-tools on the market," said John Punzo, President and CEO of Showstar Online.com, Inc. "'ImagePump' is one of the leading image technologies and we are extremely excited to make it available." "We are excited to be working with a company as innovative as Xippix. For Artstar.com to maintain its lead in the art market, we need to provide the best image viewing and manipulation technology available," said John Barson, VP E-commerce and Technology Director, Showstar Online. "We are confident that Xippix has the ability to stay on the forefront of imaging technology, in turn we will be able to offer our clients a superior experience." About Xippix Xippix, a privately held, Larkspur Larkspur, city, United States Larkspur, city (1990 pop. 11,070), Marin co., W Calif., a prestigious residential suburb of San Francisco near Mt. Tamalpais; inc. 1908. The region's scenic beauty and excellent beaches attract many visitors. , California-based Internet imaging company, provides visually rich, interactive solutions to online retailers where imaging is essential to the sale. "ImagePump", Xippix's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , is a scalable software imaging application platform that allows e-commerce sites to build brand identity and increase purchasing behavior by enhancing the image viewing experience on the Internet. For more information on "ImagePump" visit the company's web site http://www.xippix.com About Artstar.com Artstar.com is the premier art mega-site for "Everything Art." This is the first site to successfully combine a wealth of art-related content and experiences in one online location featuring exhibitions, auctions, education programs, appraisal and restoration services, shopping, access to artists, festival information, virtual art galleries, and much more. Artstar.com makes the world of art, antiques, and collectibles available to everyone on the Internet and has something for everyone from the seasoned art collector to the amateur enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer. . About Showstar Online.com Showstar Online.com, Inc. (OTCBB:ABID), is a premier developer and provider of Internet websites and e-commerce solutions. The Company has established a unique and scalable e-commerce infrastructure by developing and integrating several leading edge technologies. Showstar will design each of its unique websites to provide information-enriched content that is directed at lucrative target market segments. The Company's flagship website property is Artstar.com. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement Under The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: The statements in this press release that relate to the Company's expectations as to risks, in regard to the future impact on the Company's material results, are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . These forward-looking statements include terminology such as "premier" and new products in development, and are subject to risk factors such as competition, management of growth, financing, and other risk factors within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur. |
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