Artisoft names William T. Peterson, III vice president of worldwide marketing; Peterson joins Artisoft from Compaq Computer Corp.
Effective immediately, he will be responsible for all aspects of strategic and tactical marketing, including marketing communications, channel programs and public relations. Peterson, who reports to Artisoft Chief Operating Officer Joel J. Kocher, will focus on aligning the company's worldwide marketing strategies with the small business market.
"Bill brings outstanding experience and skills to Artisoft, which we believe will result in world class marketing of the Artisoft family of easy, affordable and safe networking solutions," said Kocher. "We're especially pleased to have Bill's expertise in marketing strategies which focus on the customer first," he added.
Prior to joining Artisoft, Peterson was director of commercial accounts at Compaq Computer Corp. in Houston, where he was responsible for sales and marketing for the large account customer segment. His other positions during nearly seven years at Compaq included director of portable marketing, manager of desktop and portable marketing, product manager and senior product analyst. He also worked for IBM as an account marketing representative.
Artisoft is one of the world's leading suppliers of easy, affordable and safe networking solutions to small and growing businesses. The company offers the award-winning LANtastic(R) network operating system as well as network management, backup and multiplatform connectivity systems. Artisoft maintains 10 international offices and distributes its connectivity products in more than 100 countries.
For more information about Artisoft or its product line, contact Artisoft Inc. at 2202 N. Forbes Blvd., Tucson, AZ 85745. Sales 800/233-5564. Corporate 602/670-7100. Fax 602/670-7101.
CONTACT: Artisoft Inc., Tucson
Joe Stunkard, 602/670-7145; Fax 602/670-7101
MCI Mail: 532-6657
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|Date:||Feb 24, 1995|
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