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Artisoft names William T. Peterson, III vice president of worldwide marketing; Peterson joins Artisoft from Compaq Computer Corp.



TUCSON, Ariz.--(BUSINESS WIRE)--Feb. 24, 1995--Artisoft Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ASFT ASFT Airport Surface Friction Tester ) Friday announced that William T. Peterson, III, 33, has been appointed vice president of worldwide marketing.

Effective immediately, he will be responsible for all aspects of strategic and tactical marketing, including marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , channel programs and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Peterson, who reports to Artisoft Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 Joel J. Kocher, will focus on aligning the company's worldwide marketing strategies with the small business market.

"Bill brings outstanding experience and skills to Artisoft, which we believe will result in world class marketing of the Artisoft family of easy, affordable and safe networking solutions," said Kocher. "We're especially pleased to have Bill's expertise in marketing strategies which focus on the customer first," he added.

Prior to joining Artisoft, Peterson was director of commercial accounts at Compaq Computer Corp. in Houston, where he was responsible for sales and marketing for the large account customer segment. His other positions during nearly seven years at Compaq included director of portable marketing, manager of desktop and portable marketing, product manager and senior product analyst. He also worked for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  as an account marketing representative.

Artisoft is one of the world's leading suppliers of easy, affordable and safe networking solutions to small and growing businesses. The company offers the award-winning LANtastic(R) network operating system An operating system that is designed for network use. Normally, it is a complete operating system with file, task and job management; however, with some earlier products, it was a separate component that ran under the OS; for example, LAN Server required OS/2, and LANtastic required DOS.  as well as network management, backup and multiplatform connectivity systems. Artisoft maintains 10 international offices and distributes its connectivity products in more than 100 countries.

For more information about Artisoft or its product line, contact Artisoft Inc. at 2202 N. Forbes Blvd., Tucson, AZ 85745. Sales 800/233-5564. Corporate 602/670-7100. Fax 602/670-7101.

CONTACT: Artisoft Inc., Tucson

Joe Stunkard, 602/670-7145; Fax 602/670-7101

MCI Mail: 532-6657
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Publication:Business Wire
Date:Feb 24, 1995
Words:285
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