Artisoft Appoints Steve Manson as President and Chief Executive Officer; Chief Architect of Company's Computer Telephony Market Strategy.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--July 6, 2000 Artisoft(R) Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ASFT ASFT Airport Surface Friction Tester ), a leading developer of software-based phone systems, today announced that its board of directors has appointed Steve Manson as president and chief executive officer (CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. ). Manson was formerly Artisoft's general manager and senior vice president. As the lead architect behind Artisoft's highly successful computer telephony See CTI, VoIP and IP telephony. Computer Telephony - Computer Telephone Integration strategy, Manson brings to the position demonstrated leadership qualities and strategic market vision. "Steve Manson has been a key figure in initiating and establishing the company's computer telephony business, and solidifying key partnerships and relationships, including Toshiba, Intel and Teleco, that will form the platform for our future growth, " said Michael Downey, chairman of the board for Artisoft. "Steve has a tremendous passion for this business and the ability to lead Artisoft to even greater growth in the future. He has an impressive knowledge and insight into the computer telephony market - factors that will be critical to help propel Artisoft forward." Prior to his promotion, Manson had been general manager and senior vice president of Artisoft. Since that time, he has been responsible for directing Artisoft's long-term corporate strategy and business initiatives, as well as overseeing the company's marketing efforts. When Manson joined Artisoft in 1996, as the vice president of product marketing, the company was on the verge On the Verge (or The Geography of Yearning) is a play written by Eric Overmyer. It makes extensive use of esoteric language and pop culture references from the late nineteenth century to 1955. of launching its highly acclaimed TeleVantage product. Under Manson's leadership and direction, the TeleVantage product has won numerous industry awards, and today is considered to be the leading software-PBX product for small- and medium-sized businesses in today's highly competitive computer telephony market. Manson is replacing T. Paul Thomas Paul Thomas (born Paul Anthony Thomas, 5 October 1980, Waldorf, Maryland, United States) is the bassist of the band, Good Charlotte. He started out on the guitar, but then a friend influenced him to play the bass guitar. , who left to become President and COO of a private company in California. "I'm excited at the opportunity to take this company to the next level. TeleVantage has already set the standard in the software-PBX marketplace with its open, flexible and upgradable architecture, IP and Web capabilities and feature-rich platform," said Mr. Manson. "Now that we've validated and proven ourselves as serious competitors in the computer telephony market, we are ready to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. and intensify our efforts to reach broader audiences." Manson came to Artisoft with a rich background of highly technical and specialized marketing experiences, having been the director of corporate marketing for Gensym Corporation (company) Gensym Corporation - A company that supplies software and services for intelligent operations management. Common applications include quality management, process optimisation, dynamic scheduling, network management, energy and environmental management, and process , where he was responsible for all-worldwide marketing and lead-generation programs. Manson has also held a position as director of product marketing for Cadre Technologies, and was a product and marketing manager for Prime Computer. He began his career as a software developer for Wang Laboratories Wang Laboratories - Computer manufacturer, known for their office automation products. Quarterly sales $208M, profits $3M (Aug 1994). . About Artisoft Artisoft, Inc. (NASDAQ: ASFT) of Cambridge, Mass., is a leading developer of software-based phone systems for small- to medium-sized businesses and corporate branch offices. Artisoft's innovative software products have received more than 100 industry awards including "Product of the Year", "Best of Show" and "Editors' Choice" by PC Magazine, Network Magazine, VARBusiness, CT Magazine, Communications Solutions Magazine and CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party. Magazine among others. The company distributes its products worldwide. For more information, please call Artisoft at 800-914-9985 or visit http://www.artisoft.com. Artisoft and TeleVantage are registered trademarks of Artisoft, Inc. All other company and product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: This release may contain forward-looking statements that involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are the impact of competitive products and pricing, product demand and market acceptance risks, the presence of competitors with greater financial resources, product development and commercialization risks, costs associated with integration and administration of acquired operations, capacity and supply constraints or difficulties, the results of financing efforts and other factors detailed in the Company's filings with the Securities and Exchange Commission including its recent filings on Forms 10-K and 10-Q. |
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