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Artisoft Appoints James Scanlon as Vice President of Channel Sales.


Business Editors/High-Tech Writers

CAMBRIDGE, Mass.--(BUSINESS WIRE)--April 20, 2004

Artisoft(R), Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
: ASFT ASFT Airport Surface Friction Tester ), a leading provider of open systems IP-PBX and call center products, today announced the addition of James Scanlon to the sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 organization. As Vice President of Channel Sales, Scanlon will be responsible for implementing and directing key initiatives including the company's OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  relationship with Toshiba as well as managing Artisoft's reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  program. Scanlon brings to Artisoft over 20 years of executive sales management experience in the software industry.

"We are excited to welcome Jim Scanlon to the Artisoft team," said Mel Passarelli, Artisoft's senior vice president of worldwide sales. "He is a seasoned executive with an outstanding history of building and managing successful channel programs. I know that he will instrumental in strengthening our existing channel relationships as well as developing new partnerships that will be the platform for our continued growth."

Prior to joining Artisoft, Scanlon headed up the Business Development Organization at Bottomline Technologies, a provider of Financial Resource Management solutions, where he built an extensive Channel Program and successful OEM partnerships. Previously, Scanlon served as Director of North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Channel Sales for Create!form International, Inc., a provider of software products that streamline and e-enable output formatting and delivery of business documents. Earlier he was vice president of worldwide sales and marketing for Coherent Networks Inc., transitioning the company from an end-user supplier of software for the telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  and utility industries, to one with multiple indirect channels, including OEMs and strategic partnerships. Previously, he served as a vice president of sales at Intergraph Corporation, a Fortune 500 company, first for its Computer Systems Division, and then for the Enterprise Solutions Division. While there, Scanlon built and managed successful direct and indirect channels for the company's U.S. market.

About Artisoft

Artisoft, Inc. is a leading provider of open systems IP-PBX and call center products that deliver unprecedented communications capabilities to medium-size businesses, branch offices, and call centers. Artisoft's innovative software products have consistently garnered industry recognition, winning more than 35 awards for technical excellence. The company distributes its products and services worldwide through a dedicated and growing channel of authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 resellers. For more information, please call 800-914-9985 or visit our website at http://www.artisoft.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 20, 2004
Words:376
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