Artisoft Answers Computer Telephony Demand in Latin America and Caribbean; Artisoft Teams Up with Affinity to Extend Award-Winning CT Solutions.CAMBRIDGE, Mass.--(BUSINESS WIRE)--July 13, 1999-- Artisoft(R), Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ASFT ASFT Airport Surface Friction Tester ) today announced the signing of a joint strategic distribution agreement with Affinity, the leading computer telephony See CTI, VoIP and IP telephony. Computer Telephony - Computer Telephone Integration distributor and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a for the Latin America and Caribbean markets. Under the terms of the agreement, Affinity will distribute Artisoft's award-winning TeleVantage(R) PC-based phone system to Value Added Resellers (VARs) and telephony solution dealers throughout Latin America and the Caribbean. In addition, Affinity and Artisoft are working closely to localize lo·cal·ize v. lo·cal·ized, lo·cal·iz·ing, lo·cal·iz·es v.tr. 1. To make local: decentralize and localize political authority. 2. TeleVantage to ensure it meets the specific small- and medium-size business (SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. ) needs of these regions. As a result of the growing SMB and telecommunications service demand in Latin America and the Caribbean, Affinity has become a leading distributor in the Computer Telephony (CT) market, as well in the Wireless sector (Cellular, PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. ). With the addition of Artisoft's TeleVantage to its roster, Affinity now delivers a comprehensive call center solution targeted to SMBs. Affinity will provide a call center for customers to experience TeleVantage first hand, where they can view and hear voice messages, graphically manage their calls and integrate phone and e-mail messaging -- features that allow customers to provide quick and easy response to incoming customer needs. With TeleVantage, Affinity delivers an easy-to-use, full-featured and cost-effective phone system, complete with pre- and post- SMB sales support. "It was a natural step for our firm to partner with Artisoft to enable small-and medium-sized businesses to easily and effectively manage their telephone. We believe doing so will reinforce our value proposition across the computer telephony market segment," said Leonard Boord, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Affinity Latin America and Caribbean (LAC) group, Inc. "The computer telephony market continues to grow at a rapid rate, with TeleVantage leading the charge, and we anticipate a great response to this innovative product." TeleVantage provides intelligent call management, ACD (Automatic Call Distributor) A computerized phone system that responds to the caller with a voice menu and connects the call to the appropriate agent. It can also distribute calls equally to agents. functionality and messaging features for up to 48 trunk lines and 144 extensions. It is a flexible, upgradable software solution that operates on Windows NT systems and uses off-the-shelf computer, wiring and telephony hardware. When synchronized with networked desktop PCs, TeleVantage enables PC users to see and hear voice messages, graphically manage their own calls and integrate phone and e-mail messaging. "TeleVantage delivers cost effective telephone technology to small- to medium-size businesses," said Steve Manson, senior vice president and general manager at Artisoft. "With Affinity's computer telephony expertise and Artisoft's proven call center technology, we are in a great position to successfully deliver a comprehensive call center solution to the high growth Latin and Caribbean SMB marketplace." About Affinity LAC Affinity LAC is widely recognized as the most important computer telephony distributor and consulting firm for Latin America and the Caribbean. Affinity focuses on Latin America and the Caribbean, not only because of the great market opportunity, but also as a result of the growing telecommunications service demand. As a distributor, Affinity offers the best line of products in the market with "State of the Art Technology" at the best prices. The company also provides value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. technical support and service for successful applications development. For additional information please call Affinity LAC at 305-640-2411 or visit http://www.affinitylac.com About Artisoft Artisoft, Inc. (NASDAQ:ASFT) of Cambridge, Mass., is a recognized leader in providing easy-to-use, affordable computer telephony and communications software solutions for small-to medium-size businesses. Artisoft's innovative software products have received more than 100 industry awards including "Product of the Year", "Best of Show" and "Editors' Choice" by PC Magazine, VARBusiness, Computer Telephony Magazine and CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party. Magazine among others. The company distributes its products in more than 100 countries around the world. For more information, please call Artisoft at 800-914-9985 or visit http://www.artisoft.com. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: This release may contain forward-looking statements that involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are the impact of competitive products and pricing, product demand and market acceptance risks, the presence of competitors with greater financial resources, product development and commercialization risks, costs associated with integration and administration of acquired operations, capacity and supply constraints or difficulties, the results of financing efforts and other factors detailed in the Company's filings with the Securities and Exchange Commission including its recent filings on Forms 10-K and 10-Q. Artisoft, TeleVantage and Visual Voice are registered trademarks of Artisoft, Inc. All other company and product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated. |
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