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Artisoft Answers Computer Telephony Boom in Ireland and U.K.


CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 18, 1999--

Leading CT Vendor Partners with Midia to Expand Award-Winning CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party.  

Solutions Abroad

Artisoft(R), Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ASFT ASFT Airport Surface Friction Tester ) today announced a strategic distribution agreement with Midia Ltd., a leading information technology organization in Ireland and the United Kingdom, with a strong reputation for excellence in systems integration. Under the terms of the agreement, Midia will distribute Artisoft's award-winning TeleVantage(R) PC-based phone system to Value Added Resellers (VARs) and telephony solution dealers throughout Ireland, U.K. and Europe. This agreement further expands the lines of distribution for Artisoft's TeleVantage, an award-winning computer telephony See CTI, VoIP and IP telephony.

Computer Telephony - Computer Telephone Integration
 (CT) solution, to small- to medium-sized businesses (SMBs) worldwide.

Midia is a leading distributor in the Computer Telephony Integration Computer Telephony Integration - Computer Telephone Integration  (CTI) market, as well the Open CT Architectures market, answering demand for SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge.  and telecommunications services in the U.K. and Europe. Now, by providing vendors with TeleVantage to better manage their phone systems, Midia's clients are in a better position to deliver superb customer service and increase overall business success.

"We are obviously very pleased to be working with Artisoft and see Televantage as a core element of our computer telephony strategy," said Tim Farrelly, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of The Midia Group. "The opportunity and growth potential for Televantage in the greater European market is enormous and we at Midia look forward to sharing in this with Artisoft."

TeleVantage provides intelligent call management, ACD (Automatic Call Distributor) A computerized phone system that responds to the caller with a voice menu and connects the call to the appropriate agent. It can also distribute calls equally to agents.  functionality and messaging features for up to 48 trunk lines and 144 extensions. It is a flexible, upgradable software solution that operates on Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking.  systems and uses off-the-shelf computer, wiring and telephony hardware. When synchronized with networked desktop PCs, TeleVantage enables PC users to see and hear voice messages, graphically manage their own calls and integrate phone and e-mail messaging.

"TeleVantage makes advanced telephone technology affordable to small- to medium-size businesses," said Steve Manson, senior vice president and general manager at Artisoft. "The combination of Midia's computer telephony integration distribution channels and Artisoft's proven technology allows us to deliver a comprehensive phone solution to the high growth U.K. and European SMB marketplace."

About Midia

Founded in 1992, Midia Ltd. is one of Ireland's leading Information Technology organizations with a real focus on emerging technologies. As a market leader in the distribution and systems integration business, Midia has developed a reputation for excellence in the area of value-added services. Midia's key partners include Microsoft, Siemens, LG Electronics, Creative Technology, Yamaha, Corel Corporation (company) Corel Corporation - A software publisher best known for the CorelDraw application. Founded in June 1985 by Dr. Michael Cowpland, Corel Corporation was originally a systems integration company. , Net Results, Adaptec, Fujitsu and Logitech. For more information, contact Tim Farrelly at 353-1-4595188 or visit www.midia.ie.

About Artisoft

Artisoft, Inc. (NASDAQ:ASFT) of Cambridge, Mass., is a recognized leader in providing easy-to-use, affordable computer telephony and communications software solutions for small-to medium-size businesses. Artisoft's innovative software products have received more than 100 industry awards including "Product of the Year", "Best of Show" and "Editors' Choice" by PC Magazine, VARBusiness, Computer Telephony Magazine and CTI Magazine among others. The company distributes its products in more than 100 countries around the world. For more information, please call Artisoft at 800-914-9985 or visit http://www.artisoft.com.

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1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: This release may contain forward-looking statements that involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are the impact of competitive products and pricing, product demand and market acceptance risks, the presence of competitors with greater financial resources, product development and commercialization risks, costs associated with integration and administration of acquired operations, capacity and supply constraints or difficulties, the results of financing efforts and other factors detailed in the Company's filings with the Securities and Exchange Commission including its recent filings on Forms 10-K and 10-Q.

Artisoft, TeleVantage and Visual Voice are registered trademarks of Artisoft, Inc. All other company and product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 18, 1999
Words:655
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