Artificial Life Appoints Bill Lucky as new President; Appointment marks stronger focus on Sales, Channel Marketing and enhancing Shareholder Value.Business Editors NEW YORK--(BUSINESS WIRE) April 4, 2002-New York based Artificial Life, Inc (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : ALIF), a leading provider of intelligent agents and award winning smart bot (1) (roBOT) A program used on the Internet that performs a repetitive function such as posting a message to multiple newsgroups or searching for information or news. Bots are used to provide comparison shopping. Bots also keep a channel open on the Internet Relay Chat (IRC). technology announced today that it has appointed Bill Lucky as its new President. Mr. Lucky has also been appointed CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Artificial Life Ventures, Inc. Mr. Lucky is a technology industry veteran with 30 years of experience who comes to Artificial Life with a strong background in market development and sales management. Recently, Mr. Lucky was Senior Vice President at Salary.com where he created and implemented the distribution and revenue sharing revenue sharing Funding arrangement in which one government unit grants a portion of its tax income to another government unit. For example, provinces or states may share revenue with local governments, or national governments may share revenue with provinces or states. strategy with over 200 major portals and job search sites such as Yahoo, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Lycos, Hotjobs and Monster.com. In 1999 he founded and launched the Canadian subsidiary of Infospace and, as Vice President of InfospaceCanada, grew the company into an industry leadership position as the dominant directory site in Canada through a highly successful series of co-branding partnerships with AOL Canada, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). Canada, Sprint, and Canada.com, among others. Previously, Mr. Lucky was Vice President of International Business Development at Switchboard and held positions as Director of Channel Development and Director of Business Development at Digital Equipment Corporation where he was the architect of its highly successful channel strategy for the Personal Computer Business Unit. "Bill's experience and accomplishments are an exact fit for us at this stage of our evolution where we have to focus on sales and shareholder value," said Eberhard Schoeneburg, CEO of Artificial Life, Inc. "He has a proven track record at building businesses and increasing shareholder equity. His skills in the areas of strategic partnerships and enterprise level sales are a perfect match for us. We expect him to hit the ground running." "I was attracted to Artificial Life's core value proposition, its technological superiority, the quality of its products and the current industry acceptance of its solutions. Our competitive sweet spot is the rapid return on investment attendant to our products, which is a highly marketable benefit. Our target customers are spending heavily on CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and productivity tools and I plan to capitalize swiftly on the pent up demand for Artificial Life's technology in these areas. One of my main activities will be to establish the channel sales and marketing strategy for Artificial Life. We'll be laser-focused on the implementation of a new go-to-market strategy, concentrating on channel partnerships and major account penetration that specifically target the Fortune 500, major call centers and selected vertical market applications. The timing is excellent and we're positioned to break out quickly now" explained Bill Lucky, President of Artificial Life, Inc. About Artificial Life, Inc. Founded in 1994, Artificial Life, Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: ALIF - news) develops, markets, and supports intelligent, award winning and patent pending software robots. The company offers a variety of unique product suites for web-based applications such as self-help, self-service, consultative selling and e-CRM. Artificial Life, Inc. is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , NY, U.S.A, and maintains a subsidiary in Hong Kong. Detailed information about Artificial Life, Inc. and its products is available at www.artificial-life.com; Contact: E.Schoeneburg, es@artificial-life.com "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Statements in this press release regarding Artificial Life, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see the "Risk Factors" described in the Company's Annual Report or Forms 10-K or 10-Q for the most recently ended fiscal year and quarter. All information set forth in this press release is as of April 4, 2002, and Artificial Life, Inc. undertakes no duty to update this information unless required by law. |
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