Articulate Communications Inc. Opens Boston Office; AMR Research, ToolsGroup New Additions to Technology Firm's Client Roster.Business Editors NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & BOSTON--(BUSINESS WIRE)--Feb. 9, 2004 Articulate Communications Inc., a specialist in business-to-business and technology PR, today announced the opening of its Boston office and the addition of two new clients in the region: AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. Research and ToolsGroup. Technology agency veteran Liz O'Donnell Liz O'Donnell (Irish: Eilís Ní Dhomhnaill; born July 1956) is a former Irish politician. She is the Deputy Leader of the junior coalition government party, the Progressive Democrats[1] joins Articulate as general manager in Boston. Founded in 2001, Articulate has grown rapidly during a time when most other technology PR firms have struggled and lost market share. The company kicked off 2004 with $1.5 million in annualized annualized Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared. revenue and 10 employees. "Boston represents a tremendous growth opportunity for Articulate as the technology sector shows signs of a sustained rebound," said Laura Grimmer, the firm's president and chief executive officer. "With a strong client base already in other tech-savvy regions - Atlanta, Washington and the New York metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. - we wanted to establish a more formal presence in one of the most exciting places for high-tech leadership." AMR Research, the firm executives trust for actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. advice on the use of technology to improve business processes, and ToolsGroup, an inventory optimization software Free and Open Source software
"We evaluated several top firms, and Articulate differentiated itself with its commitment to senior-level involvement on our business and its knowledge of our industry," said Tim Palmer, senior vice president of marketing at AMR Research. "We are counting on Articulate to help AMR Research reach decision-makers in our target markets through visibility in the top-tier press and business-oriented broadcast outlets." ToolsGroup selected Articulate to make its formal launch in the U.S. market after a five-year history in Europe, with more than 70 customers in 28 countries. "ToolsGroup is an established company with a stable of satisfied and referenceable customers, and we needed a PR partner that could make the most of those attributes," said Joseph Shamir, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ToolsGroup. "Our Articulate team has already demonstrated its ability to quickly synthesize To create a whole or complete unit from parts or components. See synthesis. our technology, work with us to refine our market positioning and begin the critical process of launching ToolsGroup in the U.S. market." O'Donnell joins Articulate most recently from Red Whistle Communications, a Weber Shandwick This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. subsidiary where she was general manager and founder of its Boston office. O'Donnell's previous agency experience includes launching Weber Shandwick's Houston operation; The Bohle Company, where she led the then-Packard Bell team; and senior vice president at Boston-based FitzGerald Communications. "With Articulate's focus on delivering client value and the firm's commitment to working hand-in-hand to achieve measurable results, it has established a remarkable track record for growth through repeat referrals and client recommendations," said O'Donnell. "As general manager of the Boston office, I am focused on bringing the unique attributes of Articulate to this region's technology companies." Articulate's Boston office is in the city's Leather District, conveniently located near South Station and the Financial District. The address is 105 Beach Street, Second Floor, Boston, MA 02111, and the main telephone number is 617.451.7788. About AMR Research Business and technology executives trust AMR Research to provide the information they need to more effectively use technology to improve business processes. Hundreds of clients rely on AMR Research's industry-specific expertise to quickly and confidently make critical technology decisions while lowering risk, saving time and reducing cost. AMR Research also helps software application providers better meet the demands of large enterprises. For more information about AMR Research, visit http://www.amrresearch.com. About ToolsGroup ToolsGroup provides inventory optimization software solutions for distribution-intensive businesses. Using the company's software, customers achieve aggressive customer service levels, while cutting inventory and associated costs. ToolsGroup turns supply chain models into operational success, transforming concept into delivery. With more than 70 customers spanning 28 countries, ToolsGroup is the most experienced inventory optimization software provider worldwide. For more information on ToolsGroup and its solutions, please visit www.ToolsGroup.com. About Articulate Communications Inc. Articulate Communications Inc. (www.articulatepr.com) specializes in helping business-to-business and technology executives articulately market their company, products and services to their target audiences. Articulate's professionals work with client companies to create and convey concise messages that map to business objectives; they draw on their deep technology and vertical industry knowledge to produce clear communications Clear Communications was a telecommunications company based in New Zealand. Until merging into Telstra's operations in 2001, it was the biggest rival to Telecom New Zealand. programs; and they establish defined goals and measurable objectives to achieve rapid results. Articulate clients include Ross Systems, Millennial Net, Prescient pre·scient adj. 1. Of or relating to prescience. 2. Possessing prescience. [French, from Old French, from Latin praesci and Acsis, Inc. For additional information, contact Laura Grimmer, lgrimmer@articulatepr.com, 212.255.0080, ext. 10, or Liz O'Donnell, lodonnell@articulatepr.com, 617.451.7788, ext. 12. |
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