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Articulate Communications Inc. Named Second Fastest-Growing Independent PR Firm by O'Dwyer's.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Firm Closes First Quarter with Three New Strategic Accounts: Communications Data Services, InfoVista and IONA Technologies IONA Technologies, NASDAQ: IONA, began life as a campus company in Trinity College, Dublin and was founded by Chris Horn, Annrai O'Toole, Colin Newman and Seán Baker.[1][2] IONA maintains headquarter offices in Dublin, Boston and Tokyo.  

Building upon a banner 2004 marked by triple-digit growth, Articulate Communications Inc. continues to see accelerated demand for its high-impact PR programs, already closing three new account wins and being named by O'Dwyer's as the second fastest-growing PR agency in its annual ranking of top independent firms. A specialist in business-to-business and technology PR, Articulate's new clients are Communications Data Services, Inc. (CDS), InfoVista and IONA Technologies.

"Articulate works with emerging technology companies and divisions of America's most reputable and longstanding corporations to provide stellar PR strategies and tactics that map to business objectives," said Laura Grimmer, president and chief executive officer. "With the addition of CDS, a subsidiary of The Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. , IONA Technologies, founded and headquartered in Dublin, Ireland, and French-based InfoVista, Articulate continues to diversify its client relationships and build a global reputation for excellence in PR."

Articulate strengthens its industry knowledge and expertise in procurement and fulfillment technologies with the addition of CDS, a leading provider of outsourced fulfillment business process solutions. In addition to media relations and the development of press-kit materials, Articulate will spearhead industry analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. .

InfoVista (NASDAQ NASDAQ
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: IVTA IVTA Intravitreal Injection of Triamcinolone Acetonide ), a leader in service-centric performance management software with worldwide headquarters in France and North American North American

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 headquarters in Herndon, Va., enlisted the help of Articulate to re-introduce the company and its service offering to the U.S. marketplace through an aggressive news release schedule, thought-leadership campaign and ongoing editorial efforts.

IONA Technologies (NASDAQ: IONA), a world leader in high-performance integration solutions for mission-critical IT environments, joins a growing infrastructure practice area. Articulate will assist IONA in refining its corporate and product messaging; drive media attention to the launch of Artix 3.0 and the Orbix product line; spearhead editorial outreach, including thought-leadership campaigns designed to elevate the company's visibility among its key vertical markets including telecommunications and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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; and support global and North American marketing initiatives.

"We sought a PR partner with a deep understanding of our marketplace and aggressive go-to-market strategy and approach," said Larry Alston, vice president of marketing at IONA Technologies. "Articulate's work with infrastructure innovators such as DataSynapse and DataDirect Technologies spoke volumes about their ability to deliver far-reaching results with long term business value. The Articulate team brings the critical skill-set and right relationships to help us raise our visibility with key constituents and meet our business and marketing objectives."

Articulate delivers targeted public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  strategies that help organizations achieve their business goals and positively impact the bottom line. The agency provides a complete range of services, including media and analyst relations, message development, marketing material and bylined article drafting, competitive analysis and perception studies, media training, corporate visibility campaigns, industry awards and thought leadership and inclusive program measurement. Articulate's skilled executives are experts in a wide array of industries, ranging from enterprise hardware and software, RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna.  technologies and information security to Internet marketing, supply chain management and database components.

About Articulate Communications Inc.

Articulate Communications Inc. (www.articulatepr.com) specializes in helping business-to-business and technology executives articulately market their company, products and services to their target audiences. Articulate's professionals work with client companies to create and convey concise messages that map to business objectives; they draw on their deep technology and vertical industry knowledge to produce clear communications programs; and they establish defined goals and measurable objectives to achieve rapid results. Articulate clients include AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12.  Research, Acsis, DataDirect Technologies, DataSynapse and Ross Systems.
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Publication:Business Wire
Geographic Code:4EUIR
Date:Mar 29, 2005
Words:583
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