Articulate Communications Expands Senior-Leadership Team; PR, Marketing Veteran Eileen Michaels Leads CMP Technology Account Team; Drives Business-to-Business and Tech Agency Growth.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Articulate Communications Inc., a PR firm that helps business-to-business and technology companies achieve their corporate goals through results-oriented, message-based communications, today announced that technology-industry veteran Eileen Michaels has joined its senior-leadership team and spearheads one of the agency's newest accounts, CMP Technology CMP Technology (formerly CMP Media) is a business-to-business multimedia company that provides information and integrated marketing services to technology professionals worldwide. . CMP Technology, the premier provider of access, insight and actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. programs through its portfolio of trusted information brands, selected Articulate in a highly competitive agency review to position it as the go-to resource in business technology media. In her role as senior vice president, Michaels is responsible for delivering both the high quality of client experience that Articulate is known for, in addition to expanding the agency's senior-leadership team. On the CMP Technology account, Michaels is responsible for strategic oversight and drives the program forward to deliver upon and exceed metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. and client expectations. "We chose Articulate based on the strength of the firm's technology industry experience and the high quality of the people who work there," said Tracey Passeullo, senior director of marketing for CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information Technology's Business Technology Group. "In a very short time period, they have already proven themselves to be the best PR firm we've ever worked with, from the strategy and creativity they bring to the table to the caliber of results they've delivered since day one." Michaels has provided strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most services for a range of consumer and business-to-business technology clients over nearly 20 years. She represented Informix Software through its transition from a traditional database software producer to a dynamic enterprise management provider and acquisition target for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange : IBM); promoted the launch of Image Medical's PracticeBuilder software and positioned it for acquisition by teleradiology pioneer, eRAD; and represented information security, knowledge management and telecommunications start-up and Fortune 500 organizations through various campaigns and acquisitions. "Eileen's professional experience is a natural fit for the reputation Articulate has built in providing top-flight results for our technology and business-to-business clients," said Laura Grimmer, Articulate president and chief executive officer. "She combines client-focused excellence with an eye toward the firm's go-forward growth plans, bringing welcome insights to help Articulate continue to the next level." Prior to moving to New York, Michaels was the executive vice president and a principal of Lisboa, Inc., a Washington, D.C.-based public relations firm, where she managed special projects for Bell Atlantic Internet Solutions and Sprint's (NYSE: S) Internet Services Division; directed marketing and communications for Energy Star(TM) technology programs for nearly seven years; and was instrumental in growing the firm from two to 35 employees and more than $3.5 million in annual revenues. Michaels earned a master's in business administration from George Washington University George Washington University, at Washington, D.C.; coeducational; chartered 1821 as Columbian College (one of the first nonsectarian colleges), opened 1822, became a university in 1873, renamed 1904. and a bachelor's degree in marketing and political science from Hood College Hood College is a co-educational liberal arts college located in Frederick, Maryland. The college serves approximately 974 graduate students and another 1,274 undergraduate students [1]. . Articulate provides a wide range of communications strategy and services that help organizations achieve their business goals and positively impact their bottom line. The agency's range of services includes Message Development, Competitive and Market Perception Analysis, Industry Influencer Relations, Corporate and Executive Visibility, Thought Leadership, Product PR and Sales Support and Media Relations. About CMP Technology CMP Technology is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Technology has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com), a global provider of news distribution and specialist information services See Information Systems. with a market capitalization Market Capitalization A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap. of more than $3 billion. About Articulate Communications Inc. Articulate Communications Inc. (www.articulatepr.com) helps business-to-business and technology companies achieve their corporate objectives through results-oriented, message-based communications. With this focus, Articulate has built better relationships with the media and industry influencers who impact buying, selling and investment decisions. The Articulate team brings an uncommon commitment to client satisfaction, engaging the firm's senior-level PR counselors with every client, every day; collaborating with clients to determine success metrics; and working hard to be a trusted extension of their team. Smart, experienced and results-driven, an Articulate team creates and executes proactive, creative PR programs that build credibility and help clients achieve their bottom-line objectives. |
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