Article Tells Financial Advisors How to Use Direct Mail to Sell Annuities; Wilma Anderson, The LTC Coach, Gives Details in Advisor Today.Business Editors & Insurance Writers LITTLETON, Colo.--(BUSINESS WIRE)--Jan. 14, 2002 "Direct mail is one of the best methods to create a steady flow of annuity annuity: see insurance. annuity Payment made at a fixed interval. A common example is the payment received by retirees from their pension plan. There are two main classes of annuities: annuities certain and contingent annuities. prospects, and any advisor can use it successfully," Wilma Anderson Anderson, river, Canada Anderson, river, c.465 mi (750 km) long, rising in several lakes in N central Northwest Territories, Canada. It meanders north and west before receiving the Carnwath River and flowing north to Liverpool Bay, an arm of the Arctic , The LTC LTC abbr. lieutenant colonel Coach, writes in the January issue of Advisor Today magazine. Older Americans are prime prospects for annuities because people older than 50 control 75% of the nation's wealth. They seek safety and performance--qualities that annuities, especially variable annuities Variable annuities Investment contracts whose issuer pays a periodic amount linked to the investment performance of an underlying portfolio. , can provide. "This trove of wealth nationally represents an enormous opportunity for advisors," she writes. Anderson recommends using large-format postcards mailed repetitively re·pet·i·tive adj. Given to or characterized by repetition. re·pet  i·tive·ly adv. in a "drip" marketing program. Postcards have a major advantage: prospects receive the messages without even having to open an envelope. The article, "The Smart Way to Sell Annuities," can be read online at http://www.advisortoday.com/archives/2002_january_e2e.html. Advisor Today is the nation's largest life and health insurance magazine and the official publication of the National Association of Insurance and Financial Advisors. Wilma Anderson, The LTC Coach, America's leading LTC sales trainer, is a practicing producer in Littleton, Colo., who sells more than 400 long-term-care insurance policies a year, plus a high volume of annuities and life insurance. She offers "The System to Sell 400 LTC Policies a Year" (a book/CD package), the Group Talk Seminar System, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. tele-coaching, workshops and speeches. More information is available on her Web site, www.TheLTCcoach.com, and from Anderson at 720-344-0312 or wilma@TheLTCcoach.com. |
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