Arthur D. Little and Soyatech Form Alliance to Propel Soyfoods into the Mainstream Market.Business Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--April 11, 2001 Arthur D. Little Arthur D. Little, Inc. is the world's first management consulting firm. Founded in 1886 by Arthur Dehon Little, an MIT chemist who discovered acetate, and co-worker Roger Griffin, in Cambridge, Massachusetts, Arthur D. Little pioneered the concept of contracted technology research. and Soyatech-- -- Companies to offer strategic and technical solutions to increase consumer acceptance of soy -- First joint project will study soymilk soy·milk n. A milk substitute made from soybeans, often supplemented with vitamins. Noun 1. soymilk - a milk substitute containing soybean flour and water; used in some infant formulas and in making tofu to identify and quantify key flavor challenges Arthur D. Little, Inc., the world's premier consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a that set the standard for flavor analysis, and Soyatech, Inc., a publishing and market research firm specializing in soyfoods, have formed an alliance to provide the soyfoods industry with strategic and technical solutions to increase consumer acceptance of soy products. The first initiative of the alliance will be a multi-client, flavor benchmarking study of the U.S. soymilk industry. Experts will compare the leading brands of soymilk, as well as analyze dairy milk, to provide a reference point for companies that may wish to position soymilk as an alternative to dairy milk. Follow-on studies are planned for soy burgers, tofu tofu Soft, bland, custardlike food product made from soybeans. Believed to date from China's Han dynasty (206 BC–AD 220), tofu is today an important source of protein in the cuisines of East and Southeast Asia. and soy proteins in the U.S., Europe and Asia. "The positive news related to the health benefits of soyfoods, along with a wave of new, better tasting products, has set the stage for continued industry developments. The FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. has further boosted soy's attractiveness by granting it a `heart healthy' label for its cholesterol-lowering effects," said Peter Golbitz, President of Soyatech. "Add to this the consumer concern about mad cow disease mad cow disease: see prion. mad cow disease or bovine spongiform encephalopathy (BSE) Fatal neurodegenerative disease of cattle. Symptoms include behavioral changes (e.g. , bovine growth hormones bovine growth hormone n. A naturally occurring hormone of cattle that regulates growth and milk production. It may also be produced artificially by genetic engineering techniques and administered to cows to increase milk production. and hoof hoof, horny epidermal casing at the end of the digits of an ungulate (hoofed) mammal. In the even-toed ungulates, such as swine, deer, and cattle, the hoof is cloven; in the odd-toed ungulates, such as the horse and the rhinoceros, it is solid. and mouth disease and it's obvious that soy couldn't face a more promising future. But the industry can only continue its phenomenal course of expansion if it addresses the existing barriers to growth." Experts predict the soyfoods industry will grow 20% annually over the next few years. Soymilk sales alone rose 50% in 2000 and are expected to grow at least another 300% by 2005. The Arthur D. Little-Soyatech Alliance will seek to further boost this growth by recommending improvements in taste and texture, formulation, merchandising, branding, positioning, manufacturing, food safety, and commercialization. Experts from Arthur D. Little and Soyatech will work with clients across the soy industry - from seed to table - to help them make business decisions that accelerate growth. They will offer clients a wide range of consulting and product development services, including industry analysis, conferences, publications, training, and multi-client studies. "The soyfoods market is experiencing a wave of mergers and takeovers as major food companies with enormous resources and extensive merchandising expertise dive into this rapidly expanding market, including Kellogg, ConAgra, Heinz, and Kraft," said Jack Keniley, Associate Director of Food, Nutrition and Health at Arthur D. Little. "We will work closely with these companies to help them develop product, branding and marketing strategies that will elevate soy to the next level -- the mainstream consumer." About Arthur D. Little Arthur D. Little, Inc. is the world's premier consulting firm working at the interface of business and the technologies that drive innovation and growth. Its scientists, engineers, and management experts work to advance technology, develop novel products, direct strategy decisions backed by technical know-how, and leverage intellectual property for business gain. The company is ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9001 certified and has more than 70 research and development laboratories. Arthur D. Little has been a pioneer in sensory science since the 1920s. The company uses its proprietary methods to translate "the voice of the consumer" into product specifications. Its Flavor Leadership Criteria is the standard for proper flavor construction. For more information, visit www.adltechnology.com. About Soyatech Soyatech is a publishing, market research, and consulting firm founded in 1984, specialized in delivering value-added information to the soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been , food, and feed industries. The company publishes the annual Soya & Oilseed oilseed the seeds of the linseed plant, rapeseed or canola, peanut, safflower (Carthamus tinctorius); biproduct oils from seeds include corn, grapeseed, olive, sesame, sunflower. Bluebook, the soybean industry's leading source of information on companies and products, and maintains www.soyatech.com, the premier businesstobusiness Internet site for the industry. In addition, Soyatech provides a range of services that includes consulting and a series of market studies on trends and developments impacting the soybean and soyfoods markets. |
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