Artesia Technologies to Acquire Marcus Technology; Acquisition of Marketing Automation Pioneer Extends Brand Management Capabilities.Business Editors/Hi-Tech Writers ROCKVILLE, Md.--(BUSINESS WIRE)--May 16, 2001 Artesia Technologies, the leader in enterprise digital asset management, today announced a definitive agreement in which Artesia Technologies will acquire the assets of Marcus Technology, a leading marketing automation pioneer who is a recognized industry leader in Digital Asset Management solutions. Marcus Technology has over 100 internationally known brand-focused customers that have deployed their solutions improving efficiency, productivity and revenue generation. Marcus Technology develops rich-media solutions for marketing supply chain automation including pre-press, printing, publishing, and product packaging activities. "Marcus Technology has been at the cutting edge of specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. publishing, marketing and digital asset management solutions for years," stated Chris Veator, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Artesia Technologies. "Their deep understanding of the unique needs of these market segments offers a perfect compliment Not to be confused with Complement. Compliment may be
"I have been watching the emergence of mainstream digital asset management over the past two years and am deeply impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: by Artesia Technologies. They have a vision, a strong team and the most powerful technology I have seen - these factors clearly set them apart from the rest of the pack," declared Irwin Marcus, president and founder of Marcus Technology. "I am delighted that our technology and innovations have found a home in an organization that knows how to combine a vision of the future with a pragmatic approach that assures customer delight today." The terms of the agreement have not been disclosed. This transaction is expected to close before the end of May. About Artesia Technologies Artesia Technologies is the market leader in enterprise Digital Asset Management (DAM). Artesia's core product, TEAMS, enables organizations to capture, manage, and dynamically re-express valuable rich-media assets - video, audio, images, graphics, and text - and leverage them to exploit new business opportunities requiring targeted delivery of rich media. Artesia's blue ribbon blue ribbon denotes highest honor. [Western Folklore: Brewer Dictionary, 127] See : Prize customers include thought leaders as impressive and diverse as Time Warner Trade Publishing, General Motors, Herman Miller Herman Miller may refer to:
Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Publishing with the editor's "Hot Pick" following its most recent release. For additional information on Artesia Technologies, please visit our web site at www.artesia.com. About Marcus Technology Marcus Technology, Inc. is a recognized industry leader in Digital Asset Management solutions. As a full service systems integration and custom development company, Marcus Technology specializes in designing, implementing and supporting complete Digital Asset Management solutions based on open standard technology for the corporate, pre-press, printing, publishing, and packaging industries. In 1997 Marcus Technology created the WebDLMS/Telescope.web(TM) front-end for the North Plains' TeleScope telescope, traditionally, a system of lenses, mirrors, or both, used to gather light from a distant object and form an image of it. Traditional optical telescopes, which are the subject of this article, also are used to magnify objects on earth and in astronomy; Pro(TM) media asset management system. Marcus Technology is committed to enable organizations to leverage and manage their digital assets to increase production and deliver cost savings. Artesia and TEAMS are trademarks of Artesia Technologies. All other names are the property of their respective trademark holders. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion