Artesia Technologies' Teams 3.0 Digital Asset Management Solution Shipping On Oracle8i and Oracle Intermedia.

LOS ANGELES--(BUSINESS WIRE)--Nov. 16, 1999--

Oracle-based Solution Delivers "Digital Asset Management without

Limits" for Globally Distributed Multimedia Libraries

Artesia Technologies, Inc. (NASDAQ: ORCL) today announced that it's TEAMS 3.0 Digital Asset Management solution supports a full-scale implementation on the Oracle8i(TM) database with Oracle(R) interMedia. This tight integration of TEAMS 3.0 and Oracle8i provides an enterprise-class and infinitely scalable framework that enables the delivery of multi-media and streaming video content directly from the Oracle Internet Platform.

As a result, media-rich organizations, including entertainment producers, publishers, on-line content providers and Global 2000 companies with significant brand equity, will now have access to a proven, robust and seamless solution for making the successful transition into the digital economy.

"The Internet changes everything. For Global 2000 and content based publishing and entertainment companies, digital media content is now a global asset," said Jeremy Burton, vice president, Internet Platform Marketing, Oracle Corp. "Artesia's TEAMS with Oracle interMedia creates a unique infrastructure and methodology for the management and re-use of all types of digital content. TEAMS 3.0's tight integration with Oracle8i and Oracle interMedia is a clear recognition that digital asset management is emerging as a core competency for information-intensive organizations."

Native to the Oracle environment, TEAMS 3.0 allows organizations to more efficiently and cost-effectively import, manage and re-express all of their valuable media assets. As a result of this capability, all content - audio, video, graphics, images and text - may be organized, edited, and linked together for use in a wide variety of enterprise applications, including digital brand management, web and multi-channel publishing and other e-business applications. Central to TEAMS' value is its ability to leverage the wealth of customizable metadata associated with each asset to optimize search and retrieval, ensure secure access, and safeguard intellectual property.

"By standardizing on Oracle8i with interMedia as a platform, we've been able to fully exploit Oracle's robustness and unsurpassed control in order to deliver an unmatched solution for managing digital content," said Sebastian Holst, vice president of Marketing, Artesia Technologies. "With the Oracle Internet Platform at the core of Artesia's global digital asset management solution, enterprises are reaping immediate value as they pursue e-business and other media-rich opportunities."

The integration with Oracle8i and Oracle interMedia significantly strengthens TEAMS 3.0. The interMedia object-relational services support the storage of video, video clips and other complex data types, improved full-text query performance, and management of streaming video directly from Oracle8i.

Other principal new features of TEAMS 3.0 include: new load-balancing and fault-tolerant features helping to ensure seamless, high performance, high availability operations for business-critical applications; a new personalization feature allowing users to create customized views of content; and enhanced ability to create and export multi-media content within the TEAMS framework. By using these new features, users can build a wide variety of multi-media content and export assets with XML and associated style sheets into a number of other formats, including HTML and Quark.

"Today, we are using TEAMS to manage 1.8 million assets with 900 active users and we estimate our archives will grow at about one gigabyte a week with the inclusion of photographs, information graphics and full-page text documents over time," stated Behzad Ilchi, Director of Newsroom Technology for The Washington Post. "We've seen first-hand that TEAMS is built on a solid foundation-- one that has the ability to grow and address our future needs. And Oracle8i with interMedia is built for our business. It's designed to handle multimedia content and Web publishing--that's a big advantage. Needless to say, we're eager to have the chance to adopt this latest technology."

As part of its ongoing support for Oracle8i and Oracle interMedia, Artesia Technologies will continue to participate in Oracle8i beta programs and serve as a member of the Oracle8i customer advisory council.

Artesia Technologies will be exhibiting at the Oracle OpenWorld show in Los Angeles, CA, November 14-18, 1999.

About Artesia Technologies

Based in Washington, DC's technology corridor, Artesia Technologies(TM) is a leading provider of digital asset management solutions. Organizations seeking to best manage, leverage and distribute rich media select Artesia's TEAMS(TM) to drive their e-business and cross media initiatives. TEAMS is an open and scalable solution that is uniquely positioned to connect creative minds with their markets, partners, and peers.

Our blue ribbon customers include thought leaders as impressive and diverse as The Washington Post, General Motors, Tribune Media Services, Jane's Information Group, and many more. Artesia Technologies' TEAMS Digital Asset Management solution was recently awarded a Crossroads 2000 A-List Award for its ability to "find and reuse knowledge" within a number of enterprise-level, information-intensive clients.

For additional information on Artesia Technologies, please visit our web site at www.artesiatech.com.

About Oracle8i

Oracle8i is the latest generation of the world's leading database and the first designed specifically as an Internet development and deployment platform. It enhances Oracle8's industry-leading technology and special features to make it easier than ever for businesses, application developers, and systems integrators to create dynamic database-driven intranet and web applications.

About Oracle interMedia

Oracle interMedia is the foundation for managing text and multimedia Web Content in Oracle8i. Oracle interMedia extends Oracle8i to provide the services to store, manage, search and access text, documents, images, audio, video and geographic location information in an integrated fashion with other enterprise information. It includes Internet services supporting popular web client interfaces, web development tools, web servers, and streaming media servers and includes built in support for applications written in JAVA, C++, and traditional 3GLs. With Oracle interMedia, media-rich applications gain the level of security, administrative controls, performance and scalability essential for e-commerce, media asset management and web publishing.

Oracle is a registered trademark and Oracle8i, Oracle8 and Oracle interMedia are trademarks or registered trademarks of Oracle Corporation. Artesia Technologies and TEAMS Digital Asset Management solution are registered trademarks of Artesia Technologies, Inc.