Artesia Technologies' TEAMS Digital Asset Management Solution Honored With Prestigious Crossroads 2000 A-list Award.

ROCKVILLE, Md.--(BUSINESS WIRE)--Nov. 9, 1999--

Award Highlights Digital Asset Management's Emerging Role as Key

Enabler for E-Business Applications Within Information-Intensive

Organizations

Artesia Technologies, Inc., a leading provider of digital asset management solutions, announced today that the company's TEAMS Digital Asset Management solution has been honored with a Crossroads 2000 A-list Award in the "Excellence in Execution" group.

The Crossroads 2000 A-List Awards, which are presented by Open Systems Advisors, Inc., are the technology industry's most prestigious awards focusing on the impact of new technology on enterprise computing.

Artesia Technologies' TEAMS Digital Asset Management solution was cited for its ability to "find and reuse knowledge" within implementations for a number of enterprise-level, information-intensive clients. The identities of the reference customers are confidential unless you have explicit permission to list them.

"Artesia Technologies' TEAMS software provides a powerful digital asset management solution that organizes the whole spectrum of rich information types," said Nina G. Lytton, President of Open Systems Advisors, Inc. and editor of the Crossroads 2000 A-List Awards. "TEAMS not only manages digital assets, but also turns them into a revenue-generating opportunity by enabling previously untapped distribution channels."

Open Systems Advisors, Inc., a leading IT industry analyst firm, conducts the annual Crossroads 2000 A-List Awards in order to examine today's key business opportunities and challenges that are being best addressed through the adoption of new and/or emerging technologies.

Using a case study approach, applicants are required to validate their solutions through the experiences of real customers and must submit to a stringent examination of their technology. In addition, reference customers also undergo an extensive interview process in which to determine the key benefits and return-on-investment for the nominated product.

According to Lytton, "One dot-com customer calls TEAMS the nervous system of the company-- A standardized media repository which gave this fast-moving company the ability to re-purpose content quickly for use all over the Internet. As such, TEAMS is the foundation of the business and allows such aggressive new companies to speed past competitors."

Artesia Technologies' TEAMS Digital Asset Management solutions enable digital content, including text, photo images, audio, and video, to be collected and digitally stored into a database, then edited, logged and classified for redistribution through a number of formats.

As such, the enterprise-class and infinitely scalable TEAMS framework serves as the basis for a number of e-business applications, including digital brand management, web and multi-channel publishing and secure content syndication.

"The Crossroads 2000 A List Awards recognize the companies that are defining the future of e-business and enterprise computing, and as such, we're extremely honored to be among this select group," said Chris Veator, CEO of Artesia Technologies. "What makes these awards unique is their strict focus on demonstrated success within real-world implementations. As our success clearly demonstrates, TEAMS Digital Asset Management provides significant competitive advantage. Markets are moving quickly to more innovative business models and richer, more personalized customer interactions; we see a direct connection between the emergence of the Internet as mainstream infrastructure and the growing demand for enterprise quality management, access, and cross-channel distribution of digital assets. We are extremely excited about the opportunities that are unfolding for Artesia."

About Artesia Technologies

Based in Washington, DC's technology corridor, Artesia Technologies(TM) is a leading provider of digital asset management solutions. Organizations seeking to best manage, leverage and distribute rich media select Artesia's TEAMS(TM) to drive their e-business and cross media applications.

TEAMS is an open and scalable solution that is uniquely positioned to connect creative minds with their markets, partners, and peers.

Our blue ribbon customers include thought leaders as impressive and diverse as The Washington Post, General Motors, Tribune Media Services, Jane's Information Group, and many more.

For additional information on Artesia Technologies, please visit our web site at www.artesiatech.com.

About the Crossroads A-List Awards

The Crossroads A-List Awards clearly outline the business benefits, concisely summarize the technology differentiators, validate solutions with real customer experiences, and provide a basis for informed dialogue between business and technology partners.

The Crossroads A-List Awards focus on enterprise computing, the integrated system supporting the business process from the supply chain through the back office all the way to customer interaction. Winners are determined after a detailed review of the vendors' products or services and strategies.

In-depth, confidential interviews with experienced customers are the cornerstone of the judgment process.

Seventh Annual Crossroads Conference

Winners of the Crossroads 2000 A-List Awards and their customers will be recognized at the Seventh Annual Crossroads Conference to be held March 12-15, 2000 at the Westin Mission Hills Resort in Rancho Mirage, CA. Additional information on the conference can be obtained by contacting Jennifer Richards at 617/859-0859 or [e-mail].

About Open Systems Advisors, Inc. and the Crossroads Research

Program

Founded in 1989, Open Systems Advisors, Inc. (OSA) provides a real-world perspective on using new technology in business. OSA's research is based on an ongoing and in-depth dialogue with hundreds of seasoned IT executives and business leaders who are using emerging technologies to achieve business results.

OSA reports the Crossroads Decisions, awards the Crossroads A-List and produces the Crossroads Conference.

For additional information, contact the company at: Open Systems Advisors, Inc., 268 Newbury Street, Boston, MA 02116,617/859-0859; www.crossroads-osa.com.

(R)Crossroads is a registered trademark, and (TM)Crossroads A-List, (TM)Crossroads Decisions and (TM)Bizno-tech are trademarks of Open Systems Advisors, Inc.; any other trademarks are the property of their respective owners.