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Artemis Woman Founders Use Feminine Intuition to Build New Brand, Inspire Women.


Business Editors

WESTON, Conn.--(BUSINESS WIRE)--Oct. 6, 2003

After 35 years of combined experience marketing consumer products to women for Fortune 100 companies, Artemis Woman(TM) co-founders Ann Buivid and Lisa Kable followed their feminine intuition Feminine Intuition is a science fiction short story by Isaac Asimov, originally published in the October 1969 issue of The Magazine of Fantasy and Science Fiction and collected in The Bicentennial Man and Other Stories (1976), The Complete Robot  away from corporate life and used it to create a company designed to help women empower the "goddess within."

To encourage women to take a proactive role in finding their own path to health and wellbeing, Artemis Woman(TM) has launched their Healing Gems(TM) Microdermabrasion Microdermabrasion (often referred to as Microderm) is a cosmetic procedure popular in day spas, doctors' practices, and medical spas, in which the stratum corneum (dead outermost surface of the skin) is partially or completely removed by light abrasion.  System, the first product in an integrated personal-care line distributed through 130 Ulta locations, high-end department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , natural product outlets and up-scale spas nationwide. Combining the energetic properties of precious gemstones with aromatherapy aromatherapy

Therapy using essential oils and water-based colloids extracted from plant materials to promote physical, emotional, and spiritual health and balance. Single or combined extracts may be diffused into inhaled air, used in massage oil, or added to bathwater.
 to deliver the experience of wellness to women who need a self-affirming pick-me up, the Healing Gems(TM) at-home spa system (like all AW products) utilizes alternative healthcare methods, holistic ideology, ancient traditions and nature's energy to restore the power and beauty of femininity.

Before founding Artemis Woman(TM), Ann and Lisa worked, respectively, as President and Marketing Director in the personal-care division of Remington Products Remington Products is a worldwide producer of razors (shavers), epilators and haircare products for men and women. They used to make typewriters. External links
  • Remington Store (official web site)
, where they established a $40-million wellness category, and from it launched one of the first at-home spa treatments to hit the mass market: a heated paraffin spa kit. When QVC QVC Quality Value Convenience
QVC Question Valid Command
 sold 35,000 units of the paraffin product in a day, Ann and Lisa felt the impact of an explosive wellness movement taking hold and in 2002 stepped down from their posts to channel their energies into Artemis Woman(TM).

With the Healing Gems(TM) launch and the opening of four Thermal Imaging locations, which offer an alternative screening technique for the early detection of breast cancer, Artemis Woman(TM) has emerged as a personal-care company powered by big thinkers redesigning category standards and successfully conducting business with feminine flair. The company's philosophy draws on the personal experience and professional expertise of two women who share a passion for health and wellness and a desire to market products and alternative health services health services Managed care The benefits covered under a health contract  that encourage women to take charge of their own health and to live without compromise.

With natural personal-care category sales reaching over $4 billion in 2002, Artemis Woman(TM) has tapped the latest trend in wellness and will be the industry leader in healing gemstone gemstone

Any of various minerals prized for beauty, durability, and rarity. A few noncrystalline materials of organic origin (e.g., pearl, red coral, and amber) also are classified as gemstones.
 treatments -- it's not just woman's intuition. For details, visit www.artemiswoman.com or call 866-757-7776.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 6, 2003
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