Artel Video Systems Promotes Michael D. Riley to Director of Product Marketing; Riley to Enhance Business Development, Customer Relationship and Product Marketing Programs.

MARLBOROUGH, Mass.--(BUSINESS WIRE)--July 12, 1999--

Artel Video Systems, a leading provider of broadband video networking systems, has promoted Michael D. Riley to director of product marketing. Riley will expand his current responsibilities, which include establishing overseas customer and partner relationships, while managing a team of international sales personnel.

Riley, a 15-year veteran of marketing and sales in the international telecommunications industry, joined Artel as director of sales for Europe, Middle East and Africa (EMEA) in June 1998. Among his accomplishments in that position, Riley developed strategic sales and corporate relationships with NTL, Carlton Television Productions, France Telecom, and Philips, along with other leading European telecommunications companies. He also oversaw the company's sales and service operations to broadcasters and telecommunications providers in the EMEA territory.

"Mike has had a tremendously positive influence on this company. We expect him to use his sales and marketing experience to differentiate Artel from the competition, helping us continue to provide broadcasters, cable television (CATV) and telecom providers with world class broadband video networking solutions," said Dan Poranski, vice president of marketing at Artel Video Systems. "By promoting Mike to director of product marketing we are recognizing his role as a driving force behind Artel's growth and success, while dramatically enhancing the company's sales, marketing and customer/partner relationship programs."

Riley's responsibilities include defining and communicating Artel's product development and market strategy, serving as a liaison between Artel and its customers, partners and market analysts, and developing strategic business plans for OEM and interoperability partner programs. He brings a deep background of technical and marketing expertise to the position, including extensive experience initiating business partnerships with OEMs and Fortune 1000 companies at the executive level. Prior to joining Artel, Riley was general manager at Premisys Communications Ltd., where he advanced sales in the EMEA region and established a branch of the company in Great Britain.

Previously, Riley was area sales manager for Newbridge Networks Ltd., a wide area networking manufacturer. There, he implemented corporate networking strategies for the European marketplace and established partnerships with high-tech companies, including Digital Equipment Corporation and Mercury Communications Ltd. In addition, Riley has four years of sales, marketing and network technology experience at GEC Plessey Telecommunications Ltd.

About Artel Video Systems

Artel Video Systems, Inc. manufactures broadband networking products focusing on video distribution and fiber optic transmission equipment. Artel's products offer solutions to a wide range of applications where totally transparent transmission of video, audio and data over fiber is required. The company's distribution product line specializes in leading-edge routing and control solutions for the broadcast and post-production markets. Current customers include telecommunications service providers, cable television systems operators, satellite up-link facilities, post-production houses, major U.S. television broadcasters, international television broadcasters, educational and medical institutions and U.S. government facilities. Artel is headquartered in Marlborough, Mass. and operates worldwide through a direct sales force and distributor network. Further information about the company is available on the World Wide Web at http://www.artel.com.