Artel Enters Into OEM Agreement with Lucent Technologies to Provide Rich Media Optical Network Solutions.Business/Technology Editors NAB2000 LAS VEGAS--(BUSINESS WIRE)--April 11, 2000 Lucent's LAMBDARunner(TM) product suite will now offer digital video service providers a full line of transport solutions for rich media content distribution See Artel Artel (Russian: арте́ль) is a general term for various cooperative associations in Russia, historical and modern. at NAB 2000, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , NV in booth #L1210 Artel and Lucent Technologies have signed an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and agreement that will enable the distribution of uncompressed voice, data and video services over optical networks. Through this relationship, Lucent will sell Artel's line of video optical transport equipment under the name LAMBDARunner(TM). The addition of Artel's products is intended to complement Lucent's existing suite of video offerings by enabling end-to-end solutions for the global distribution of non-compressed and compressed digital video content. Currently, Lucent's products distribute compressed video compressed video - video compression . The LAMBDARunner products are video optical transmission systems which transmit and receive non-compressed HD, serial digital (SDI (1) (Serial Digital Interface) A physical interface widely used for transmitting digital video in various formats. For electrical transmission, it uses a high grade of coaxial cable and a single BNC connector with Teflon insulation. ) and analog composite (TV1) video across optical networks. The LAMBDARunner line is a part of a portfolio of video networking products Lucent will be introduced during the NAB 2000 show. "Artel is delighted to enter into this strategic partnership with Lucent. This agreement expands the addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be market for Artel's state of the art video transport technology. We anticipate this alliance to be a significant first step toward developing a relationship with Lucent, a globally recognized leader in networking structure solutions," noted Hal Charnley, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Artel. The new Lucent LAMBDARunner family is comprised of the following products: --LAMBDARunner TV1/SDI(TM) - transports a single channel of uncompressed video --LAMBDARunner Multi(TM) - transports 8 channels of uncompressed video --LAMBDARunner HD(TM) - transports High Definition Television (HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates ) These new products allow CATV (Community Antenna TV) The original name for cable TV. It used a single antenna at the highest location in the community in order to deliver a quality signal to homes in areas with hilly terrain or other interference. providers and telecommunications companies to expand video media content offerings while leveraging the existing bandwidth in their current fiber optic networks. Artel anticipates that bringing together the Artel and Lucent technology could bridge the service needs of content producers and distribution service providers. Content producers should gain access to more regional, national, and global markets, while content distributors can offer new differentiating services in this competitive rich media arena. Andreas Papanicolaou, president, Lucent Digital Video commented, "We are pleased that the addition of Artel's products provides another alternative for the global distribution of next generation rich media content." About Artel Artel is a leading manufacturer of rich media video networking and transport products to service providers who need high-quality video content delivery in conjunction with multi-service networking capabilities. Artel develops new enabling technologies to provide end-to-end solutions to digital television and broadband providers. Artel is the only video networking company that provisions both compressed and non-compressed video transmission for packet-based optical network mediums. Artel is headquartered in Marlborough, Massachusetts Marlborough is a city in Middlesex County, Massachusetts, United States. The population was 36,255 at the 2000 census. The name of this town is sometimes spelled as Marlboro, rather than Marlborough, which is the official spelling. , USA and operates worldwide through a direct sales force and distributor network. Further information about the company is available on the World Wide Web at http://www.artel.com. |
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