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ArtUP.com Networks -- OTC BB:ARTJ Debuts Today; All-inclusive Art Industry International Web Portal Begins Trading Today Under New Name and Ticker Symbol.


PHOENIX--(BUSINESS WIRE)--Sept. 24, 1999--

ArtUP.com Networks (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:ARTJ), the parent company of ArtUP.com, an Internet art Internet art (often called net.art) is art or cultural production which uses the Internet as its primary medium (but not necessarily its subject, though this is often the case). Artists using this medium are sometimes called net.artists.  auction house, business-to-business network and art retailer, announced today that the company's stock is traded now under its new symbol - OTC BB:ARTJ. The company, formerly known as Deerbrook Publishing Group (OTC BB:DBPG), changed its name effective immediately to reflect the company's added focus on creating an all-encompassing Internet art network.

ArtUP.com Networks announced yesterday that it has created the Art Retail Technology Service (A.R.T.S.). The A.R.T.S program, which will is being offered to galleries and artists exclusively through the ArtUP.com Web portal See portal. , will provide free e-commerce enabled sites linked to ArtUP.com, free network support and e-mail service See Internet e-mail service. . Over 1,000 galleries and artists have already registered.

Galleries and artists will be able create the free interactive Web sites using ArtUP.com's proprietary template technology. They'll be able to customize the sites' content, flow, colors, etc. and even host their own independent online auctions, which can also be accessed through ArtUP.com.

ArtUP.com is an Internet art auction house, business-to-business network and art retailer. ArtUP.com has exclusive agreements with parent company ArtUP.com Networks and non-exclusives with several more printing and publishing companies. Artup.com is a business-to-business art network, online art auction host, and online art retailer.

ArtUP.com will be a vast worldwide network of artists and galleries that will turn other online art-related sites into allies that can partner with ArtUP.com to receive broad exposure in the art community. ArtUP.com will serve artists, galleries and collectors by providing a pipeline that brings people in the art community together without disruption to the existing channels.

ArtUP.com's business model is unique compared to many other Internet portals in that there is no negative price pressure in the art industry. Art is collectible and as such, everyone -- from the artists and galleries to collectors -- has a vested interest Vested Interest

A financial or personal stake one entity has in an asset, security, or transaction.

Notes:
For example, if you have a mortgage, your bank has a vested interest on the sale of your house.
See also: Right
 in maintaining the high value of art. Devaluing a collectible object, by nature, defeats the purpose of collecting. As a result, ArtUP.com believes its market estimates will be more reliable than those of many other Internet companies.

ArtUP.com conservatively projects its sales revenues to reach $17 million in fiscal year 1999 and $176 million by 2003. As a comparison, online auctions alone are predicted to reach $19 billion in 2003 - source: Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 (Nasdaq:FORR FORR Friends of the Russian River
FORR Freedom of the Road Riders (Motorcyclists)
FORR Flight Operations Readiness Review
). Independent auctions held by galleries and artists in ArtUP.com's A.R.T.S. will be art-only alternatives to the unfocused un·fo·cused also un·fo·cussed  
adj.
1. Not brought into focus: an unfocused lens.

2.
 auctions run by popular services such as Yahoo (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), eBay (Nasdaq:EBAY) and Microsoft (Nasdaq:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
). Microsoft announced last week that it was entering the online auction market by partnering with services like Lycos (Nasdaq:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ) and Excite @ Home (Nasdaq:ATHM ATHM Excite@Home (NASDAQ symbol)
ATHM Alternative Therapies in Health and Medicine
ATHM American Textile History Museum (Lowell, MA) 
).

The statements made by Deerbrook Publishing (DBPG) may be forward-looking in nature. Actual results may differ materially from those projected in forward-looking statements. DBPG believes that its primary risk factors include, but are not limited to: the need for substantial financial requirements; the need to develop effective internal processes and systems; the ability to attract and retain high quality employees; changes in the overall economy; changes in technology; the number and size of competitors in its markets; changes in the law and regulatory policy; and the mix of product and services offered in the company's target markets. Merger Communications (Merger) is a media relations firm employed by DBPG. The statements and opinions presented here represent the views of DBPG, not Merger, as the release is based on the information provided by DBPG. Merger and DBPG believe that all information in this release has been obtained from sources considered reliable, but cannot guarantee that the statements presented herein are accurate or complete. Merger's compensation for its media relations services, including preparation of press releases, consists of a monthly retainer and warrants. Merger and/or its employees may have a long position in the securities of the companies in which it distributes information to the media, and Merger may be buying or selling securities in the course of its regular business.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 24, 1999
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