Art Technology Group Powers living.com; New Home Products and Services Site Leverages ATG's Dynamo Product Suite to Drive Personalized Online Shopping Experience.

BOSTON--(BUSINESS WIRE)--July 28, 1999--

Art Technology Group, Inc. (NASDAQ:ARTG), developers of e-commerce and online personalization applications, today announced that living.com, a home products and services site, has selected ATG's Dynamo(R) Product suite ("Dynamo") as the core e-commerce platform for managing its customer relationships.

living.com, which debuted this week at www.living.com, is using Dynamo to help them build loyalty, increase retention and ensure overall customer satisfaction. By integrating dynamic content targeting, personalization and e-commerce, Dynamo allows living.com to turn what is typically a static shopping experience into a unique shopping environment that responds to an individual's creativity and style.

"living.com is at the forefront of using the Internet to effectively manage relationships with its customers," said Andrew Busey, chairman and chief Web officer at living.com. "living.com has put considerable resources into providing a site that delivers the kind of close personal attention that will help set it apart from the competition. ATG's Dynamo personalization platform enables us to offer something really exciting and different--a site that is dynamic and expansive enough to respond to each customer's interests, needs and styles in home products and services, and flexible enough to grow as we continue to expand."

living.com is using the full suite of ATG's Dynamo products to deliver the necessary requirements for running such high capacity, highly personalized e-commerce Web sites. Dynamo allows living.com to bring together various third party point solutions that are used on the site, including content management and recommendation technology. Its open and extendable architecture enables living.com to scale to support heavy growth as well as expand to accommodate future applications.

With Dynamo Personalization Server(tm), living.com can match the interests and buying habits of its customers, from fabric preferences to room designs to wish lists. Designed and built for the business manager, this powerful application includes a Personalization Control Center to coordinate all of living.com's business activities on the Web site. Dynamo Commerce Server(tm) extends the Personalization Server, giving living.com all the tools necessary to build and maintain a full-featured online store - one designed to dramatically increase customer loyalty on their site.

About Art Technology Group

Art Technology Group, Inc. (ATG) is a leading provider of Internet customer relationship management and electronic commerce products and services. ATG offers an integrated suite of Java application server-based products and services, as well as related application development, integration and support services. ATG's Dynamo product suite enables Fortune 1000 enterprises, as well as new businesses using the Internet as their primary business channel, to understand, manage and build their online customer relationships and to more effectively market, sell and support their products and services over the Internet.

The Dynamo solution is designed to provide businesses with the core platform and software tools required to develop and deploy personalized, scalable and reliable e-commerce Web sites. Dynamo is licensed to over 100 customers including: 3M, BabyCenter, BellSouth, BMG Direct, Eastman Kodak, Informix, John Hancock Funds, Inc., Network Solutions, Newbridge Networks, Scudder Kemper Investments, Sun Microsystems and TheStreet.com. The Company is headquartered in Boston, MA with additional locations throughout the U.S. and in Europe.

About living.com

Austin, Texas-based living.com is the first home products and services site that brings together a full spectrum of merchandise to allow consumers to create their own unique home environment in one online destination. Shaun Holliday, former CEO of Guinness Ireland (NYSE: DEO), is living.com's CEO. living.com was founded in 1998 by chairman and chief Web officer Andrew Busey. living.com has raised a total of $41.5 million from Benchmark Capital, Austin Ventures, Comdisco Ventures, Pivotal Asset Management, GE Capital (NYSE:GE), and Starbucks Corp. (Nasdaq:SBUX).

Dynamo is a registered trademark of Art Technology Group. Dynamo Application Server and Dynamo Personalization Server are trademarks of Art Technology Group.