Art Technology Group Powers Scudder's New Personal Investment Organizer for Online Financial Services.

BOSTON--(BUSINESS WIRE)--Jan. 25, 1999--

ATG's Dynamo(R) Relationship Commerce(TM)

Suite Enables Global Investment Management Firm

to Create Personalized Investment Management System

Art Technology Group (ATG), developers of the Dynamo(R) Relationship Commerce(TM) product suite for e-commerce and online personalization applications, today announced that Scudder Kemper Investments, Inc. has built its revolutionary Personal Investment Organizer using ATG's Dynamo Relationship Commerce(TM) product suite. ATG's Dynamo product suite offers the industry's only high-performance, scalable, Web-centric personalization server and e-commerce applications for enterprise-wide sites that improve customer satisfaction and builds loyalty on commerce-driven Web sites.

Scudder's new Personal Investment Organizer, which launched today at www.scudder.com, offers a full range of online asset management capabilities for clients and shareholders. The Personal Investment Organizer is designed specifically for establishing and managing business-critical financial relationships and gives Scudder's shareholders customized control over their investments.

"With a significant portion of our shareholders using the Web for financial transactions, it was our mission to deploy a site that not only offers a convenient and practical solution to help investors control their investments, but reinforces our positioning as "the place to plan your retirement," said Iang Jeon, Vice President and Director of the Electronic Commerce Group at Scudder Kemper Investments, Inc. "Our new enhanced Web site delivers the most advanced personalization capabilities available today to Scudder's shareholders."

"As more companies in the financial industry turn to the Internet to better serve their customers, they must deploy a solid and scalable technical foundation to deliver personalized, customer-focused experiences for each transaction," said Jeet Singh, President and CEO of ATG. "Scudder, with its new Personal Investment Organizer Web site, is clearly a pioneer in the financial services industry. We are very proud to be the technology behind their cutting edge site that puts personalization and flexibility at the forefront of online financial transactions."

Scudder's Personal Investment Organizer Web site is equipped with a new level of personalized transaction capabilities to efficiently manage each step of the site's visitor experience. This allows for more flexible, convenient and customized online experiences and increases the business benefits of online financial transactions. The Personal Investment Organizer enables Scudder's shareholders to:

--Conduct and create integrated and personalized online financial transactions

--Save personal information from tools and calculators for future reference

--Regularly review plans and adjust investments to meet individual financial goals

--Search and preview transactions online

--Update their portfolios, track investments and view account history in real-time

Dynamo--Playing a Pivotal Role in Online Financial Services Management

ATG's market-proven Dynamo Relationship Commerce technology is playing a pivotal role in the financial services market by enabling customers such as Scudder, among others, to greatly extend their on-line marketing efforts through site personalization. Personalization is the component that transforms e-commerce into Relationship Commerce, enabling businesses to manage the entire customer lifecycle and foster profitable, long-standing customer relationships. Financial-services institutions like Scudder are using Dynamo to help better understand their customer, segment customers and prospects, and increase their cross-sell and up-sell opportunities by offering financial products, services, and support that address customer's specific needs. The result is increased revenue, better margins, increased customer retention, and improved customer satisfaction. ATG's Dynamo provides financial-services institutions with all the functionality needed to serve truly personalized content and services.

About ATG's Dynamo Products

ATG's newest release, Dynamo Personalization Server (Dynamo Application Server 4.0 and Personalization Station 4.0), is the industry's only integrated, high-performance Web application server and personalization system for establishing and managing users and market segments, creating competitive personalization features and leveraging users based on behavior or customer data. Dynamo's Java(TM)-based application platform has been architected to incorporate best-of-breed products ranging from document management to ERP and transaction management systems. Targeted at companies looking to use the Web to build long-term relationships with their customers, Dynamo Personalization Server addresses one of the primary challenges in developing and managing enterprise-wide e-commerce applications: how to deliver the right content to the right user across multiple business support systems.

About Scudder Kemper Investments, Inc.

Scudder Kemper Investments, Inc., the global investment management business of Zurich Financial Services Group, is one of the largest and most experienced investment management organizations in the world, managing more than $230 billion in assets for institutional and corporate clients, retirement and pension plans, insurance companies, mutual fund investors, and individuals. Scudder Kemper Investments offers a full range of investment counsel and asset management capabilities, based on a combination of proprietary research and disciplines, long-term investment strategies. Headquartered in Zurich, Switzerland, Zurich Financial Services Group is one of the global leaders in the financial services industry, providing its customers with products and services industry, providing its customers with products and solutions in the area of financial protection and asset accumulation. The Group has four core businesses: non-life and life insurance, reinsurance and asset management.

About Art Technology Group

Art Technology Group is the innovator of Internet products and services that enable leadership companies to do business online. Recognized as one of the industry's most experienced and knowledgeable strategic online development firms, ATG delivers applications that apply personalization to electronic commerce to create more rewarding and successful customer interactions -- the core of Relationship Commerce(TM). ATG's Internet commerce solutions enable organizations to extend their core businesses, whether in consumer retailing, financial services, publishing, or entertainment quickly, easily and successfully into the online environment. ATG customers include Sony Online Entertainment, Sun Microsystems, Eastman Kodak, BMG Direct, Herman Miller and Harvard Business School, among others.

Dynamo is a registered trademark of Art Technology Group. Relationship Commerce is a trademark of Art Technology Group. Java is a trademark or registered trademarks of Sun Microsystems, Inc., in the United States and other countries.