Art Technology Group Partners With Informix to Deliver Industry-Leading E-Commerce Solutions.BOSTON--(BUSINESS WIRE)--March 9, 1999-- Informix to provide complete value-priced E-Commerce solution Incorporating ATG's Dynamo Relationship Commerce Product Suite Art Technology Group (ATG ATG antithymocyte globulin. lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG) Atgam Pharmacologic class: Immunoglobulin Therapeutic class: Immunosuppressant ) today announced a strategic alliance with Informix(R) Corporation (Nasdaq:IFMX IFMX Informix Corporation ) to provide enterprise customers with a complete value-priced solution for developing and deploying e-commerce and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. applications. Under the terms of the agreement, Informix will license ATG's Dynamo(R) Relationship Commerce(tm) product suite that will leverage the capabilities of Dynamo's highly-scalable Web application server, commerce applications and personalization technologies and Informix's market presence and experience in enterprise data management and services. ATG's Dynamo product suite offers the industry's most open and highly scalable platform for managing online relationships. The agreement will allow Informix to integrate and extend ATG's Dynamo product suite to enable customers worldwide to successfully manage their businesses over the Web. The agreement serves as a core element of Informix's major push into the e-commerce market and gives enterprise customers a flexible, scalable, high-performance Internet customer relationship management solution on which to leverage Web and e-commerce environments for business advantage. For ATG, the agreement is a significant step forward in the Company's strategy to extend the use of the Dynamo Web application and personalization platform in conjunction with key technology partners and integrators. "Many leading providers of ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. and other legacy enterprise systems from content management and databases, to order management and customer support, are realizing that the Internet and e-commerce markets are huge opportunities for growth," said Jeet Singh, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , ATG. "The Dynamo platform is unique in its ability to deliver enterprise scalability and extensibility as these companies move to deal with the growing requirements of interfacing to the customer. Informix's strengths in the financial, retail, and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. markets are very complementary to ATG's products and overall strategy." "Our customers want a complete and cost-effective solution that will quickly get them up and running doing business on the Web," said Wes Raffel, vice president of the i.Informix Division. "ATG's Dynamo e-commerce technology provides an integral piece to help us provide customers with a scalable solution that can tackle highly transactive online business sites, while giving them a lucrative return on their investment." Specifically, the agreement allows Informix to license ATG's complete Dynamo product suite for integration with Informix's enterprise-class database server, Web product technologies, and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" for an entirely new customer relationship management solution. About ATG's Dynamo Products ATG's Dynamo offers the industry's only high-performance, scalable, Web-centric personalization server and e-commerce applications for enterprise-wide sites that improves customer satisfaction and builds loyalty on commerce-driven Web sites. The Dynamo application platform has been architected to incorporate best-of-breed products ranging from document management to ERP and transaction management systems. Targeted at companies looking to use the Web to build long-term relationships with their customers, the Dynamo suite addresses one of the primary challenges in developing and managing enterprise-wide e-commerce applications: how to deliver the right content to the right user across multiple business support systems. Consisting of two components -- Personalization Server and Commerce Applications -- the Dynamo Product Suite provides integrated e-commerce capabilities for site development, personalization, selling, and advertising management. ABOUT ART TECHNOLOGY GROUP Art Technology Group is the innovator of Internet products and services that enable leadership companies to do business online. Recognized as one of the industry's most experienced and knowledgeable online development firms, ATG delivers applications that apply personalization to electronic commerce to create more rewarding and successful customer interactions -- the core of Relationship Commerce. ATG's Internet commerce solutions enable organizations to extend their core businesses, whether in consumer retailing, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , publishing, or entertainment quickly, easily and successfully into the online environment. ATG customers include BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Direct, Eastman Kodak, Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. , Herman Miller Herman Miller may refer to:
Dynamo is a registered trademark of Art Technology Group. Relationship Commerce is a trademark of Art Technology Group. Informix is a registered trademark of Informix Corporation. |
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