Art Technology Group Enables Sun Microsystems to Personalize, Unify Enterprise-Wide E-Commerce Site.

BOSTON--(BUSINESS WIRE)--Sept. 21, 1998--

ATG's Dynamo Relationship Commerce(tm) Technology Drives Delivery

of Personalized Content on Sun.com

Art Technology Group (ATG), today announced that Sun Microsystems, Inc. has implemented enterprise-wide personalization on www.sun.com based on ATG's market-proven Dynamo Relationship Commerce suite. Dynamo's flexible, high-performance, personalization and commerce platform allows Sun to profile users and deliver targeted content from multiple operating units to a unified Web presence. Dynamo's open architecture based on Sun's Java(tm) technology lets Sun seamlessly integrate the Web application platform with Sun's multiple legacy, content management, and customer database systems, and will allow Sun to continue to extend its offerings for managing its online customer relationships.

"ATG's Dynamo Relationship Commerce suite provides the dynamic publishing technology to easily implement personalization for filtering as well as targeted content," said Franz Aman, Director of Web Marketing at Sun Microsystems. "Dynamo is a great example of a well designed server side application with outstanding performance and scalability in a mission critical 7 by 24 environment." Dynamo - Delivering Powerful, Unparalleled Personalization Capabilities for Sun's Web Site.

ATG's powerful Dynamo architecture and technology puts personalization at the forefront of sun.com to more effectively manage each visitor throughout the life-cycle of the relationship. Using Dynamo, ATG has created the My Sun solution, a sophisticated personalization center that empowers visitors with their own unique personalization capabilities. Dynamo allows visitors to Sun's web site to personalize profile information and customize content around their specific interests, such as news topics and products, in one designated area on the www.sun.com site. Dynamo also provides real-time personalization functions where visitors can access specific targeted news and information that is uniquely of interest to them. Other highlights and special personalization capabilities provided by Dynamo include the ability for each user to manage profiles and customize areas of interest, as well as to receive immediate feedback on queries, up-to-date news and notification of special events. Dynamo's real-time, rules-based user profiling is used throughout sun.com so personalized information can be targeted directly to an individual or specific class of users anywhere on the site.

"As an undisputed world leader in Internet technologies, Sun has extremely stringent performance, reliability and scalability requirements for the technologies that drive their web site," said Joe Chung, Chief Technology Officer at ATG. "As Sun discovered, ATG delivers the most powerful, market-proven personalization solution that is capable of sustaining and supporting their current and future company growth. ATG's Dynamo technology enables Sun to deliver personalized content to better manage overall online relationships, cut costs of customer interactions and gain competitive advantage." DYNAMO RELATIONSHIP COMMERCE SUITE

The Dynamo family of Relationship Commerce products offers a tightly integrated suite of products, based on Java technology, to meet the scalable and performance requirements of large-scale e-commerce initiatives. The Dynamo product suite includes a high-reliability Web application server and tightly integrated e-commerce capabilities for site development, personalization, selling and advertising management. The Dynamo suite is the first solution designed specifically to tackle the management of online relationships by applying personalization to each and every user experience. ABOUT ART TECHNOLOGY GROUP

Art Technology Group is the innovator of Internet products and services that enable industry leaders to do business online. Recognized as one of the industry's most experienced and knowledgeable strategic online development firms, ATG delivers applications that apply personalization to electronic commerce to create more rewarding and successful customer interactions -- the core of Relationship Commerce. ATG's Internet commerce solutions enable organizations to extend their core businesses, whether in high-tech commerce, financial services, publishing, or entertainment quickly, easily and successfully into the online environment. ATG customers include Sony Online Entertainment, Eastman Kodak, BMG Music Service, Herman Miller, John Hancock Funds, and Harvard Business School, among others. Dynamo is a registered trademark of Art Technology Group. Relationship Commerce is a trademark of Art Technology Group. Sun, Sun Microsystems, Java, 100% Pure Java, and My Sun are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.