Art Technology Group Adds Targeted E-mail Capability to Dynamo Personalization Server.

LOS ANGELES--(BUSINESS WIRE)--April 14, 1999--

Dynamo Targeted E-mail Extends Internet Customer Relationship

Management (ICRM) for Multi-Channel Marketing

Spring Internet World `99 - Art Technology Group (ATG), developers of the Dynamo(R) Relationship Commerce(tm) product suite for e-commerce and online personalization applications, today announced the immediate availability of a new targeted e-mail feature for building and managing richer customer relationships online. Dynamo Targeted E-mail leverages the powerful infrastructure of ATG's Dynamo Personalization Server(tm) and provides the vehicle for delivering customized content beyond the browser by incorporating personalization across multiple online channels.

"Delivering valuable message content to the right people at the right time wherever they are online is a key element of our ICRM strategy," commented Jeet Singh, president and CEO of ATG. "Dynamo Targeted E-mail allows organizations to synchronize HTML and text-based messaging for true full-cycle marketing resulting in increased retention and satisfaction among their online customers."

Findings from a recent Forrester Research report show that personalized HTML e-mail will soon become a central point of customer contact for organizations hoping to build richer customer relationships online as it delivers not just marketing elements but also customer service and product content. Additionally, according to Forrester, to deliver on the promise of customized e-mail, organizations will be required to implement the same skills and infrastructure that underlies personalized Web pages.

Dynamo Targeted E-mail closes the loop on the online sales cycle by enabling organizations to draw customers back into their site through personally tailored content delivered directly to their e-mail box. Dynamo Targeted E-mail uses a commerce site's existing user segmentation and business logic to deliver sophisticated personalized e-mail campaigns to selected groups and individual site users based on new or existing profile data and on-site behavior. This enables organizations to measure and track specific online marketing campaigns, analyze users' purchasing and site interaction, as well as tailor and execute other outbound communications programs directly to those users.

"Without Dynamo's integrated e-mail capabilities we were missing a critical piece of the customer contact life-cycle," said Paul Haskins, director of Internet marketing, at Newbridge Networks. "Dynamo's Targeted E-mail brings together personalization and push notification all on one platform enabling us to sustain communication with an involved audience who, at the same time, can manage their preferences and maintain their profile."

Pricing and Availability

Available immediately as a separately licensed add-on product for Dynamo Personalization Server. Current pricing is $4,000/CPU.

About Art Technology Group

Art Technology Group is an innovator of Internet products and services that enable leadership companies to do business online. Recognized as one of the industry's most experienced and knowledgeable online development firms, ATG delivers applications that apply personalization to electronic commerce to create more rewarding and successful customer interactions - the core of Relationship Commerce(tm). ATG's Internet commerce solutions enable organizations to extend their core businesses, whether in consumer retailing, financial services, publishing, or entertainment quickly, easily and successfully into the online environment. ATG customers include BMG Direct, Eastman Kodak, Harvard Business School, Herman Miller, John Hancock Funds, Scudder Kemper Investments, Sony Online Entertainment and Sun Microsystems, among others.

Dynamo is a registered trademark of Art Technology Group. Relationship Commerce is a trademark of Art Technology Group.