Art Imitates Life: EA Introduces ``Grudges and Alliances,'' Where the Competition Reacts to Hard- Driving; NASCAR Thunder 2004 Ships On Four Platforms.Sports Editors REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Sept. 16, 2003 Against the backdrop of several high-profile driver feuds in the real world of championship racing, Electronic Arts (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERTS ERTS Electronic Arts, Inc. (stock symbol) ERTS Earth Resources Technology Satellite (US NASA) ERTS Embedded Real Time Systems ERTS Enhanced Remote Transit Shed ) announced today that NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Thunder(TM) 2004 from EA SPORTS(TM) is available in stores with the all-new "Grudges and Alliances" feature. The game lets a user race the pack with intelligent computer drivers who react to an individual's driving style: aggressive driving that takes out competitors brings swift retaliation, while clean, cooperative driving is rewarded with alliances that can help the player take the checkered flag. While the game has yet to incorporate driver fines of sponsor "sit-downs" for those who may stray over the line, Grudges and Alliances are especially important in season and career modes, where friendly relationships or bad blood over the course of a season can be the difference between winning and losing. NASCAR Thunder 2004 also features EA SPORTS(TM) Nation online gameplay(a) for the PlayStation(R)2 computer entertainment system, the first ever console NASCAR(R) game to include online racing. Online racing features include online ranking, text chat, and EA SPORTS(TM) Talk(b) that allows users to talk to each other in-game (broadband only). Dial-up is available for peer-to-peer racing. Developed by Electronic Arts Tiburon, NASCAR Thunder 2004 is available for the PlayStation 2 console, the Xbox(TM) video game system from Microsoft, PC CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , and the PlayStation(R) console. NASCAR Thunder 2004 is rated "E" (Everyone) by the ESRB ESRB Entertainment Software Rating Board ESRB Estrogen Receptor Beta ESRB Explosive Safety Review Board . NASCAR Thunder, the best-selling NASCAR video game series from EA is in its seventh year of production. The series has sold more than 9 million units to date since its debut with NASCAR(R) 98. EA SPORTS(TM) 500 at Talladega(R) NASCAR Thunder 2004 features the EA SPORTS(TM) 500 race, a stop on the NASCAR Winston Cup Series at Alabama's Talladega Superspeedway Talladega Superspeedway is a motorsports complex located in Talladega, Alabama. It was constructed in the 1960s in place of abandoned airport runways by International Speedway Corporation, a business controlled by NASCAR's founding France family along with Daytona International (R). This year's race takes place on September 28, 2003. About Electronic Arts Electronic Arts (EA), headquartered in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of $2.5 billion for fiscal 2003. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM), and EA SPORTS BIG(TM). EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. ABOUT NASCAR(R) Licensing The National Association for Stock Car Auto Racing National Association for Stock Car Auto Racing: see NASCAR. , NASCAR, is the sanctioning body for one of America's premier sports. With 75 million fans spread throughout the U.S. and ranking second among sports on television and third in licensed product sales, NASCAR has catapulted into the American mainstream. The passion and brand loyalty of NASCAR fans have attracted many of the best known brands in America: more Fortune 500 companies are involved in NASCAR than any other sport. Based in Daytona Beach, Fl, with offices in Charlotte, New York Charlotte is a town in Chautauqua County, New York, United States. As of the 2000 census, the town population was 1,713. The Town of Charlotte is centrally located in the county, north of Jamestown and south of Dunkirk. and Los Angeles, NASCAR sanctions 1,800 races at 120 tracks in 38 states. (a) PlayStation 2 online play requires Internet connection and Network Adaptor for PlayStation 2 (sold separately). For more information on the PlayStation 2 online features for NASCAR Thunder 2004, go to www.nascarthunder2004.com. (b) USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. Headset and Broadband connection required. Electronic Arts, EA, EA SPORTS, EA GAMES and EA SPORTS BIG are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NASCAR is a registered trademark and NASCAR Thunder is a trademark of the National Association for Stock Car Auto Racing, Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Microsoft and Xbox are either trademarks or registered trademarks of Microsoft Corporation in the U.S. and/or other countries and are used under license from Microsoft. Talladega(R)., Talladega Superspeedway(R). All other car, team, track names, trademarks, and other intellectual property are used under license and are the property of their respective owners. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion