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Arrowhead Pond to be Filled with Pepsi Beverages; For the First Time the Arena and Mighty Ducks Have Partnered with The Pepsi Bottling Group.


ANAHEIM, Calif. -- Pepsi-Cola is now the "official soft drink of the Arrowhead Pond of Anaheim, Mighty Ducks
For other uses, see The Mighty Ducks (disambiguation).


Mighty Ducks is a half-hour Disney animated series aired on ABC and The Disney Afternoon in the fall of 1996. Twenty-six episodes total were produced.
 and Anaheim Ice Anaheim Ice, formerly known as Disney Ice, is an indoor ice rink complex in Anaheim, California. It is known for being one of the major works of architect Frank Gehry. ." The partnership was announced today by Anaheim Arena Management, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, the management company of the Arrowhead Pond, and by the Mighty Ducks Hockey Club.

"Our new partnership with Pepsi will literally change the way we do business both inside and outside the arena," said Bob Wagner, Arrowhead Pond and Mighty Ducks senior vice president/chief marketing officer. "Our fans will experience faster service with new, state-of-the-art equipment at the concession stands and in the marketplace, we will benefit from a tremendous amount of promotional support for the Mighty Ducks and other upcoming events."

Beginning in March, fans were able to purchase Pepsi-Cola products, including 20-ounce bottles, for the first time at the concession stands of the Arrowhead Pond and the Ducks' official training center, Anaheim Ice. The product line-up includes Pepsi-Cola, Diet Pepsi Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar. Its current formula in the United States contains only the artificial sweetener aspartame, but the current Canadian formulation contains both aspartame (124mg/355ml) and , Mountain Dew mountain dew
n.
Illegally distilled corn liquor.
, Tropicana and Dole juice drinks and juices, Lipton Iced Teas, Gatorade and Starbucks Frappuccino(R).

"We're thrilled to join forces with Anaheim Arena Management and the Mighty Ducks Hockey Club," said Jana Frazier, Vice President of Foodservice for The Pepsi Bottling Group's Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  Business Unit. "While the fans will enjoy the very best portfolio of beverages available, we're also looking forward to working with the management team on new, innovative marketing and promotional events to make each fan's experience even more exciting."

Although specific terms were not disclosed, the agreement includes upgraded fountain equipment in both buildings, marketing and promotional support as well as in-arena signage.

The Pepsi Bottling Group, Inc. (www.pbg.com) is the world's largest manufacturer, seller and distributor of Pepsi beverages with operations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Mexico, Russia, Spain, Turkey and Greece.

About Arrowhead Pond of Anaheim/Mighty Ducks of Anaheim/Anaheim ICE

The Arrowhead Pond of Anaheim is the premier entertainment and sports venue in Southern California. Owned by the City of Anaheim and operated by Anaheim Arena Management, LLC, the arena opened in June of 1993. The National Hockey League's Mighty Ducks of Anaheim have called the arena home since their inaugural season in the fall of 1993. In addition to Mighty Ducks games each year, the Arrowhead Pond hosts sporting events such as the annual John R. Wooden Classic and Professional Bull Riders Professional Bull Riders, Inc. (PBR) is an international professional bull riding organization based in Pueblo, Colorado, USA. PBR events are televised on Versus, FOX, and NBC. More than 800 cowboys from the U.S., Canada, Brazil, Australia, and Mexico hold PBR memberships. ; concerts by top performers including U2, Paul McCartney and the Eagles and family shows like Stars On Ice, Ringling Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. and Barnum & Bailey Circus and the Harlem Globetrotters.

Anaheim ICE is Southern California's premier skating facility and the official training site for the Mighty Ducks. Built upon a philosophy of training, education and development, Anaheim ICE is committed to setting the standard for youth and adult hockey, ice skating and recreation programs.

Visit online at www.arrowheadpond.com and www.mightyducks.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 24, 2006
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